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CEO at FXR Factory Racing Inc.

Brian is a seasoned transformation-driven leader with nearly 20 years of experience accelerating growth and profitability for global brands. He has a proven track record of building high-performance teams, driving revenue and margin, and gaining market share across the consumer electronics, outdoor, and powersports industries. The hallmark of Brian’s leadership is a relentless focus on customer centricity, employee experience and a passion for retail. 

An internationally experienced executive with an entrepreneurial mindset, Brian creates exceptional experiences daily and serves as the ultimate brand ambassador. He can motivate and communicate across cultures and languages has enjoyed success building and scaling global teams, sales, and marketing for startups and Fortune 500 companies alike.   

Brian has also enjoyed success developing company overall omni-channel and e-commerce strategies and the nut and bolts implementation in North America and Europe. With additional expertise spanning brand strategy, customer experience, a full 9-figure P&L, and team building, Brian is a proven transformation driver who is passionate about creating high-trust, collaborative cultures where employees are fully invested in the brand and mission.

Chief Executive Officer

Leading the transformation of Apparel, Protective Gear and Licensed Products for all of BRP’s brands. Recruiting world class talent to drive product design and innovation, modernizing GTM and retail strategies and set the benchmark for focus and the relationship with our riders. Inclusive of a dramatic financial improvement and 5 year top line and EBITDA strategic plan.

Head of Apparel

Opened TOBE's operations in North America in 2015. Full responsibility for United States and Canadian subsidiaries along with distribution in Asia/Oceana.

Based on the ambition of simply creating better gear for a winter spent outdoors, TOBE was founded in 2001 just south of the Arctic circle in northern Sweden. An uncompromising, as well as sometimes unorthodox approach, has established TOBE as the trendsetter in the snowmobile industry and an ever-growing presence in the snowsports industry as a whole.
Through a global network of subsidiaries and distributors TOBE keeps snowmobilers, skiers, snowboarders, snowbikers, and the full gamut of winter outdoor enthusiasts across the world warm, dry and safe.


CEO, North America

Program Manager for the piloting (4 doors, 1 retailer), nationwide launch (10k doors across CE, office supply and mass retailers) and subsequent retail execution of HP Instant Ink. Acted as the leadership "face" of HP Instant Ink at retail; building and leading a sales team of 101 across the US. 

Developed and achieved breakthroughs in retail sales training methodologies, GTM strategies and tools now being used across the entirety of HP's multi-billion dollar Consumer Market Sales organization.

Program Manager / HP Instant Ink

Created and significantly grew distribution network throughout Europe, Asia and Oceana. Took Canada from expensive distribution model to direct-to-retailer. Established South American license program to work around hostile import and tax environment for apparel and leverage Mercosur (South American Free Trade Agreement).

Significant overall increase of international sales from less than 25% of company revenue to greater than 33% with gross margins improving by 10ppt. Improved sales in Asia/Pacific/Japan region by 32%.
Launched European logistics program resulting in 30 days faster delivery to retail, 5% freight cost savings, 12% duty/tax savings and eliminated EU customs and quota issues.

VP of Sales

Top 5% performer. Responsibilities included sales development and management of a territory exceeding $225m annually across 145 doors in 9 retail accounts.

District Sales Manager

Find out detailed information about Brian Danielson, CEO at FXR Factory Racing Inc. in Montreal, Quebec

Brian Danielson: CEO at FXR Factory Racing Inc. in Montreal, Quebec

Brian Danielson