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Executive Director of Marketing and Outreach

Executive

Having served in marketing, advertising and business development leadership roles for my entire career with continued success in meeting and surpassing goals, I am confident that I can make a valuable contribution to your organization’s future projects and growth initiatives.

What I bring to the position is a combination of visionary leadership, strategic planning, and relationship management skills that I have leveraged to meet and exceed expectations. I analyze core business challenges, assimilate facts, and propose the most appropriate solutions that drive continual business growth.

Through our revolutionary PDI Process™, we help our clients secure no-bid, competitive sole source funds from major public funding agencies and multilateral development banks (MDBs).

The benefits of the PDI Process include:
 * Efficiency: fast-track funding cuts the red tape and saves our clients time and resources.
 * Accountability: due diligence and multiple audits guarantee full regulatory compliance.
 * Transparency: stringent protocols ensure that the project is well documented and knowledge-sharing occurs at every step.
 * Opportunity: streamlined processes give small to medium-sized enterprises (SMSs) access to lucrative development projects that were once out of reach.

Developed and implemented marketing campaigns for 400 clients nationwide. Created, enhanced and maintained MyCarPage as an after-market tool, enabling clients to promote additional services, new products, and special campaigns to consumers.  Managed a team including graphic designers, marketing, sales and web developers.

• Created of high-touch customized marketing campaigns geared toward affluent and mass market consumer. 
• Used the SEMA trade show to reach our clients in numbers.
• Generated revenue by coaching three sales representatives in product knowledge and client expectations which improved sales demonstrations for remote clients via GoToMeeting, and instilled a personal sales process for local clients. 
• Provided improved customer satisfaction for clients and consumers by consistently maximizing internet tools and resources. 
• Increased product trust factor and ignited additional revenue by upgrading ROI report generation from 10% to 100% of all clients on a monthly basis. 
• Increased product exposure through the design of unique trade show booths and marketing collateral, crafting effective press releases, cold calling campaigns, and generating referral sources.
• Launched a monthly initiative with key client relationships to maintain top-of-mind brand awareness.
• Achieved 99% client retention and increased ROI.

Director of Marketing and Client Services

Managed all aspects of a start-up company in the manufacturing and production of the snowboard product line and associated clothing and promotional materials.  This included product development, branding full product line, raw material purchasing, product testing, developing marketing campaigns and overall management of daily operations. 

• Expanded sales from local retailers to nationwide sales capabilities and eventually to international distribution. 
•  Increased revenue by 300% over five-year period.
• Sourced raw materials from manufacturers, improving product performance and appearance.  This included researching and reviewing material quality as well as negotiating pricing and contracts. 
• Designed all marketing tools including creating product brochures, catalogs, website, and collateral material.
• Ran, managed, worked and oversaw all trade show events from conception to execution. 
• Enhanced product exposure by creating unique displays at Las Vegas trade shows including designing a custom blackjack table to increase traffic flow to booth.
• Developed and managed athletic team of professional riders to increase brand awareness.
• Created clothing product line with “off mountain” diverse apparel to promote brand name off-season for full-year exposure and publicity.

Developed, designed and implemented marketing campaigns for disposable battery product line for cell phones including Samsung, Motorola, LG, Blackberry and Palm. This included product branding, testing products, and introducing new products to market.

• Collaborated with Radio Shack and 7-11 stores nationwide to increase sales.  
• Functioned as “mystery shopper” by visiting every 7-11 store in the State of TX to determine point-of-sale display effectiveness and sales capabilities of retail staff.  Re-designed merchandising and re-educated retailers in selling techniques.

Marketing & Sales Director

Managed client relations for full-service ad agency, developing and designing advertising and marketing campaigns for diverse client base including consumer goods, shoe store chains, and motorcycle retailers. 

• Facilitated the creative design, copy changes and maintained smooth working relationships throughout the client engagement.  
• Wrote copy for TV, radio, billboards, newspapers, magazines and collateral material.
• Developed creative solutions to clients’ business needs while adhering to budget constraints.
• Analyzed, tracked and reported on campaign results.

Account Executive

Find out detailed information about Brian Gorelick, Executive Director of Marketing and Outreach in Huntington Beach, CA

Brian Gorelick: Executive Director of Marketing and Outreach in Huntington Beach, CA