Lifestyle

Streetwear

Music

Fitness

Sports

Pop culture

Movies

Cooking/food

Media trends

AREAS OF EXPERTISE
•	Product Management – Optimize positioning with cohesive asset management throughout the lifecycle 
•	Digital Marketing – Leverage key trends; rise of video in mobile & social media is changing the advertising paradigm 
•	Content Marketing – Engaging content fuels participation and an emotional investment in brand/product
•	Media – TV, online, web, print, out of home; find the mix that optimizes CTA and measurable performance
•	Social Media & Community – Partner with your leaders who can advocate, evangelize & enthuse your consumers
•	Mobile Marketing - Drive consumer adoption with focus on the key quantifiable metrics & benchmarks, emphasis on user acquisition, KPI metrics tracking and testing, affiliate marketing tactics for maximum ROI 
•	Channel Marketing – Synergize marcom timings with impact POS tactics that amplify message + value
•	Consumer Research – Utilize data metrics, sales analytics, social media insights to identify target consumer

SKILLS
•	Own the conception, execution & performance of marketing strategies, brand management, positioning, media, PR, events, web, community & channel in close collaboration with all areas of the organization.
•	Work with senior marketing heads, cross-functional teams & territory leads to develop executable global marketing strategies across physical & digital platforms. 
•	Collaborate with North America/Latam sales and channel marketing leads to ensure all retail promotional activities are aligned with campaign messaging & goals. 
•	Build and manage custom campaigns to fit a range of marketing budgets designed to leverage to digital, online, events, media, community, partnerships and promotions. 
•	Lead the creative process and construct strategic, actionable creative briefs that enable campaigns that connect emotionally with target consumers.
•	Manage & direct team of marketing professionals supporting the organization to ensure coordination, team alignment and delivery against revenue forecast goals.

Marketing Director

Find out detailed information about Brian Hong,  in Cypress, CA

Brian Hong:  in Cypress, CA

Brian Hong: in Cypress, CA

Brian Hong

UC Irvine