Brian Parchmann: Lead Content Creator in San Diego, CA

Articles generated over $900K Gross Margin, 70M unique sessions, 900M page views. • Writer for History 101 and Tie Breaker. • Research, pitch and write feature stories for sports and history brands. • Use data analytics and BI tools to track story performance and trending topics. • Utilize SEO and marketing strategies to consistently produce viral content.

Serve as managing editor and lead content strategist for O&O and third party publishing sites. • Direct and oversee all stages of content development across 12 sites. • Train and supervise third party editorial teams for four globally recognized publishing and product sites. • Analyze data on Google Data Studio, tracking user engagement and market trends to develop target audience. • Daily content optimizations to track and improve KPIs across: CTR, Bounce %, Time on Page, page views, Completion %, sessions, CPC, RPS, GM • Direct contact to media, revenue, tech and editorial teams, regarding UX and product.

Generated over 2,000 articles and 16,000,000 unique views. • Digital sports media contributor, writing breaking news and opinion pieces. • Research and pitch story ideas for team of writers. • Consistent front-page contributor.

• Writer for integrated marketing and technology management services company. • Create original content covering athletes’ endeavors on and off field through NFL season: Odell Beckham Jr., Landon Collins, Julio Jones, Josh Norman, Eddie Lacy • In charge of producing content for NFL athletes’ official websites: odellbeckhamjr13.com, landoncollins21.com, juliojones.com, jnorman24.com, eddielacyrb.com • Promote player/brand awareness, create and edit content, ensure all information provided is verifiable.

• Digital curriculum company that makes learning, teaching, and test prep materials that are smart and fun. • Content writer, teaching English, history, and test-prep material. • Focus on integrating humor videos for an engaging educational experience. • Inclusive language that appeals to both teachers and students. • Follow a detailed template and works in collaboration with editors to create short videos that do not compromise quality.

• SAT, ACT, SSAT, GRE, and English subject tutoring. • Awarded Teacher of the Month. • Helped student double SSAT English score. • Improved student’s SAT Critical Reading and Writing total by 40%. • My students have, on average, increased over 20% on English standardized test results.

• Connecticut promotional team leader for Barstool Sports concerts. • Social media manager. • Event and product marketing coordinator.