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Vice President, Product Management

Executive

Customer-focused technology executive repeatedly called upon to deliver data enabled transformation.  Aligns executive leaders and stakeholders and leads global teams of 150 members to digitally enable organizations and deliver 20% new customer acquisition and customer retention rates of 95%.  Demonstrated ability to deliver capabilities that enable 51% increased revenue through digital channels.  Passionate and innovative in cloud, mobile, and data, he has built capabilities that drive higher quality decisions and actions leading to $100 million incremental revenues. Strong manager of $50 million P&L who executes with discipline and excellence, improving delivery costs by 25% and operational costs by 10%.

Develop product vision and continuous product innovation across a suite of programs to drive sales and adoption of features and capabilities at client organizations. Guide the organization to deliver differentiated and profitable solutions across cloud, identity, subscription/distribution services, workstation, and platform capabilities.
?	Lead a team focused on the development of business cases for new products and services.
?	Partner with the executive leadership team to create a strategic vision for the product portfolio and set immediate and future priorities for development teams.
?	Partner with engineering and delivery teams to successfully deliver on product vision through the development of differentiated technology offerings using an agile development process.
?	Conduct market and competitive research, host client interviews, and analyze win/loss data to stay abreast of market dynamics and define implications on product and sales strategy.

Provided strategic leadership architecting and implementing Enterprise Information Architecture, Integration Strategy, Business Intelligence, and Advanced Analytics capabilities.  Managed a team of 150 team members, with total budget responsibility of $15 million for operations and a portfolio of $40 million projects enabling corporate strategies.  

?	Architected 360-degree customer view enabling marketing to deliver relevant personalized offers driving more visits and loyalty.  Incremental revenue of $67 million in the first year (net EBITDA impact exceeded $3.8 million).
?	Delivered Business Intelligence and Advanced Analytics including store conversion dashboards to increase conversion (+0.7% YoY) and basket (+1.3% YoY) and enabling activation of CLV/Segmentation data assets.
?	Established Enterprise Integration and Services Strategy (ETL, API, Micro Services) to enable speed of development and reusability and drive down development costs by 25% in year one.
?	Built real-time APIs enabling digital transformation resulting in increased sales across channels including 51% increased sales on PetSmart.com and 430 million mobile app downloads, driving $40 million in incremental sales. 
?	Delivered annual 10% budget savings by renegotiating software contracts and improving service delivery.

Senior Director, Enterprise Information Management

Partnered with C-suite peers to establish technology portfolio prioritizing projects based on strategic fit, ROI, and risk mitigation. Led team of 130 resources spanning operations, project execution, and compliance. Earned 50% investment increase for operational improvements and innovation contributing to business growth. Managed Security and Compliance Officers, to protect and maintain the confidentiality of data assets.

?	Built ERP & CRM capabilities enabling revenue growth from $170 to $220 million and EBITDA 5% YoY.   
?	Built capabilities that transformed customer experience leading to higher rates of new customer acquisition (20%) and increased customer retention to 95%.
?	Resolved an inherited $400k budget deficit; self-funded IT budget at 10% for the next 2 fiscal years.
?	Transformed IT operations to improve quality and efficiency; increased overall satisfaction scores by 50%.

Chief Information Officer

Managed team of 75 resources responsible for implementation and management of business applications and analytics.  Developed Application Lifecycle Management discipline to better manage digital capabilities to deliver resilient and scalable solutions.  Coached team on requirements gathering, architecture, design and planning to grow overall team competency. 

?	Established portfolio of business-funded IT projects with an incremental $2.5 million to enable clinical analytics, marketing efficiency, call center optimization, and other key business needs.
?	Reduced total cost of ownership of application inventory 10% by establishing key architectural principles that prioritized reuse and standard cloud-based capabilities over custom development. 

Director, Enterprise Applications

Futureworks was an internal new venture incubator empowered to generate new ideas, experiment, fail fast, and build new businesses.  Developed business architectures supporting new business models in retail and healthcare.  Managed shared services and technology requirements for new businesses, including Tide Dry Cleaners, to deliver products and services that invited trial and repeat business, maximizing revenue and profit goals.

?	Selected to direct Global Leadership Development program; curriculum included communications, emotional intelligence, managing difficult relationships, and operating in VUCA world.

Entrepreneurial Enterprise Architect, Futureworks

Provided strategic Master Data and Business Intelligence architecture roadmaps for Global Business Services improving speed and quality of forecasting, exception handling, and decisions powering business. Led team of 80 globally deployed resources delivering master data, data warehousing, integration, and reporting solutions.

?	Prepared Enterprise Information Architecture for refreshed decision support system platform designed to increase agility, reduce costs (13%), and enable self-service to help increase productivity by 4-5%.
?	Built Business Unit Enabling Platform, Agile reporting capability for regional business units and brands.  The program enabled automated analytics to more effectively manage local team performance.
?	Managed 45 member global team focused on delivering FP&A Transformation for The Gillette Company, setting the stage for its acquisition by P&G.

Enterprise Information Architect

Find out detailed information about Brian Rensing, Vice President, Product Management in Ashburn, VA

Brian Rensing: Vice President, Product Management in Ashburn, VA

Brian Rensing