Bike

Fashion

Lifestyle

Outdoor

Skate

Snow

Streetwear

Surf

Accomplished senior level executive, with extensive P&L responsibility, including successful turnaround experience with under performing business segments in North America.  Turnaround and implementation expertise; including strategic brand management, business development and profit improvement, market identification and growth, and the execution of product placement, sales strategies, technological platforms in an effort to exploit the business platforms and increase overall productivity and sales.


As a creative senior Marketing Executive with over (15) years of extensive experience guiding domestic/international marketing strategies I was highly recruited to bring my unorthodox strategic brand development, my ability to make critical decisions, and my overall success in building high performance teams.  With my particular skill set focused on building brands through advertising, sales promotions, sponsorships, co-marketing and trade shows.  Moreover, with a high impact proven track record of restructuring, building infrastructure, driving new product development, utilizing share of the current market exposure, expansion into new markets and growth through acquisitions.  I furthered my ability to Focus on driving higher margins, ROI, and EBIT.  With my primary focus in consumer products I also have built a strong following and infrastructure experience in the business to business industries.

Implemented a product life management system to improve competitiveness through better product rollover and market positioning.

Developed and installed a technologically based ordering platform which assisted our vendors by evaluating sales metrics and analyzing statistics to improve the sales execution and market pricing table.

Drove operational execution of relationship marketing strategies and tactics that directly resulted in a $11 million dollar incremental sales increase over the past Fiscal Year, 48% growth of conventional hard goods, and 12-15% annual growth in sales outside the United States.

Redeveloped, implemented, and drove a branding and merchandise strategy designed to aggressively reestablish company brand clarity and market share in the extremely challenging Action Sports Lifestyle Brand environment.  Developed market objectives and a lifestyle focused, segment-centric market strategy that specifically targeted female consumers aged 13-25 the highest value, highest disposable income, most dynamic consumer segment in the United States.  Sponsored merchandise sales initiatives intended to fully leverage the global sourcing focus demographically driven to attract customers with larger margin merchandise purchases which interim increased margins by as much as 240% in specific retail segments.

Chief Marketing Officer

Recruited to build and establish a Brand and Organization with very little market recognition in the West Coast.  With the ability to successfully establish brand value I focused on developing consumer brand association, strategic “Brand” planning, operational execution, and market penetration of a portfolio of Financial and Insurance based products for large Corporate Group Markets.

Managed a yearly marketing budget of $12 million dollars comprised of 113 agencies with corporate accounts of 72 associations which accounted for $152 million in yearly premium dollars.

Identified consumer purchasing cycles and programs crucial to new market success, collaborating with editorial and marketing teams, supplied input to focus testing, recruiting Brand Awareness Groups, and solidified the overall program design and focus for the West Coast Region.

Developed and led execution of an integrated marketing and business plan designed to achieve 100,000 new members and $100 million dollars in first-year premium within the corporate group market.  Leveraging a very focused direct mail, technology based marketing, and print media campaign that established the company brand in the West Coast Region. (The largest retail market in the United States).  Augmented direct marketing activities with foundational branding initiatives to aggressively and simultaneously promote both brand recognition and value for both the Groups and Consumers.

Regional Director of Programs and Sales

Appointed to lead and develop marketing functions through a turnaround.  Assumed majority of responsibilities and accountabilities previously held by the vice president of national sales.

Directed development of business-to-business and business-to-consumers with Marketing programs that drove incremental regionally based annual sales to $125 million dollars.

Spearheaded the testing and roll-out of a private label, retail-financing program that has resulted in incremental sales of over $3 million dollars, in the first three (3) months and projected to drive annual incremental system-wide sales of over $40 million dollars.

Increased “Newly Formed” franchise participation in national and local marketing initiatives, resulting over the first two years, franchise store sales increased 12% per location due to first right of refusal and market availability.

Drove the development and implementation of media and technological strategies that resulted in improved efficiency and accelerated sales growth and profitability.  One such strategy drove incremental, commercial sales growth of 6% in market representation to nearly 53% of unrepresented regional markets.

Regional Director of Marketing

Find out detailed information about Brian Stretch,  in Los Gatos, CA

Brian Stretch: in Los Gatos, CA

Brian Stretch