Brian Toth: Senior Brand Designer

I was brought onto the Bold Penguin Marketing team to help bring some consistency and refinement to the brand. I did an internal audit of the brand and presented it to the team along with a slew of minor adjustments and updates. Then created an updated set of logos, typefaces, color palette and graphic elements and turned them into brand guidelines that would be the basis for this brand update. From there I oversaw and executed the implementation of this new branding through the company. Rebranded and overhauled a 90 page sales deck along with working with VPs on creation of high level pitch decks. Rebranded newsletter as well as reimagining it with new sub features and actionable CTAs. Produced a series of product features and educational videos. Standardized a series of email templates for recurring events like webinars and conferences that drive engagement with CTA's and event information. Audited our brands messaging and positioning for our core products and created a series of brand statements that summarizes values, features and functionality. These statements were used for the basis of marketing and sales messaging going forward. I have also created and managed an internal brand asset library. This contains not only branded assets like logos, typefaces and color palette but also assets for wide company use like branded presentation decks, letterhead, zoom backgrounds and social media skins.

A majority of time with Instinctif has been managing the execution of the branding for eBay. I first came on to oversee and art direction the creative for eBay's annual seller's summit. The scope of this project varied from trade booths, to creating Instagram worthy moments, to event signage, presentation decks, staffer t-shirts and event swag. Outside of eBay I have been the lead on the creative look and feel for Gap Inc 's rebranding effort. Been involved in creating pitches for a variety of clients and was the lead on creating a brand identity for a small auto parts company.

I ran a small design studio that focussed on design and branding for a diverse range of clientele. Serving a variety of small and large businesses with branding, web design, print collateral, packaging, and branded environments. I would work with clients either directly or collaboratively with their teams to create a variety of creative. This would range from overhauling the brand with updated look and feel with new branding guidelines and assets to doing one off design that fit into the current branding. Clientele included: Balm Chicky Balm Balm, Chronicle Books, Kara's Cupcakes, Maverick's, Levis, the North Face, LeNature's, Old Navy, Oracle, LAM Technologies, Michael Mina Group, Blackstone Staffing, Ladle & Leaf.

Developed and implemented highly competitive package, component, promotional print collateral for the bareMinerals brand. Managed a variety of seasonal and core projects from concept to execution. Lead designer for the Buxom brand, in which I redesigned the brand along with developing all seasonal and core packaging. Art directed seasonal and core brand photo shoots for both bareMinerals and Buxom brands. Collaborated on and developed unique components. Oversaw color correction and pre-press techniques to beauty photography. Oversaw brand standards and consistency throughout a variety of vehicles and brands.