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Founder, Creative Art Director, Graphic Designer, Illustrator

Creative & Design

As a freelancer for over 7 years, I’ve worked on a variety of design projects, from wedding invitations to branding for other small businesses to my own line of stationery and accessories for my business, Little Arrow.

My introduction to UI was designing my brand’s eCommerce website, littlearrowstudio.com. I’m passionate about designing relatable products for users, and my background in graphic and visual design helps me create interfaces that flow seamlessly, are on-trend, and pixel perfect.

Running my lifestyle brand gave me experience in forecasting aesthetic trends, user empathy & critical thinking.

I am currently looking for a UI/UX position where I can be creative, problem solve and design beautiful products that benefit people. I have a mind for brand development, fashion trends, and manufacturing knowledge. I can bring my aesthetic vision, newly learned user interface skills, visual and graphic design skills, basic web development skills, and Adobe Creative Cloud skills to any team.

Let’s work together! Please reach out if you think we’re a good fit. I’m always looking for fun ways to collaborate so feel free to send me a message and let’s chat!

Portfolio: www.brianna-nicole.design
Email: hello@brianna-nicole.design
Behance: behance.net/briannanicolejackson

Skills:
• Native app design
• Logo & brand design
• Style guides
• Icon design
• Responsive web design
• Design patterns
• Trend forecasting
• Rapid prototyping
• Wireframing
• Competitive analysis
• User research
• User personas
• User flows
• Usability testing
• Sitemaps
• HTML, CSS & JS basics
• Photo editing
• Typography
• Hand-lettering
• Illustration
• Packaging design

Tools I love:
• Sketch
• Figma
• Adobe XD, Illustrator, Photoshop, InDesign, Lightroom
• InVision
• Procreate
• Principle
• Balsamiq
• Flinto
• Atom
• GitHub 

In addition to running my lifestyle brand, Little Arrow, I collaborated with small and medium-sized businesses to create their branding, websites, and custom merchandise. I also designed wedding stationery and worked with over 200 brides nationwide on their invitations, day-of signage, menus, and other printed reception décor.

Graphic Designer, Web Designer, Design Consultant

Designing the eCommerce website for my business was my introduction to UI Design. I enjoyed the process so much I decided to earn certification by completing the UI Design Program at Career Foundry. For the Litle Arrow website, I designed the wireframes, icons, buttons, and other brand assets. I then hired website developers to code it on the Shopify platform.

User Interface Designer

Little Arrow is a lifestyle brand I created to address a gap in the accessories market. The line has sold at over 300 shops nationwide and has been featured in OK! Magazine, A Beautiful Mess, Apartment Therapy, Nylon, and Refinery29. As a graphic designer, illustrator, founder, and freelancer-turned-UI/UX Designer, I have a vast amount of experience and consider myself expertly skilled in many areas, giving me a well-rounded portfolio. Career highlights at Little Arrow include:
• Envisioned and executed the Little Arrow brand guide, including hand-lettering the logo.
• Forecasted industry trends and utilized reports to develop new product concepts.
• Created original art and production-ready files.
• Established relationships with factories and oversaw the production of collections.
• Succeeded at generating top sellers out of 90% of the products created for Little Arrow.
• Demonstrated high demand by repeatedly selling out of inventory.
• Awarded Best New Product in the Life / Style category at the 2018 National Stationery Show.
• Accelerated growth by launching a wholesale catalog and forming a B2B sales channel.

PhotoTidings was a photo greeting card company that created templates designed by an in-house art department and sold to photo centers nationwide. Clients included Walmart, Costco, Eckerd, Walgreens, and over 500 independently owned photo labs nationwide. My responsibilities included:
• Executed the PhotoTidings logo redesign.
• Assisted in the website redesign.
• Formulated and produced seasonal card collections for all clients.
• Developed concept, design, and illustration for greeting cards and other products.
• Supervised and mentored a small team of Graphic Designers.
• Generated all sketched thumbnails of art and delegated execution to the design team.
• Organized client projects and planned quarterly presentations.
• Instituted systems and regulations regarding quality control, file organization, and storage.
• Annually redesigned the tradeshow booth and oversaw the build-out.

Creative Art Director

While I had a full-time day job designing greeting cards, I did some freelance design projects on the side. Most notably I designed the logo and original brand package for Ninkasi Brewing Company.

Graphic Designer

In August of 1999, I started at PhotoTidings by answering phones and packaging orders. After a year I was approached by one of the owners who created all the art for their greeting card line. She took me under her wing and invited me to work in the art department. It was there I learned Graphic Design and honed my skills as an artist and designer. When the owner retired I took her place as Creative Art Director.

Find out detailed information about Brianna Jackson, Founder, Creative Art Director, Graphic Designer, Illustrator in Eugene, OR

Brianna Jackson: Founder, Creative Art Director, Graphic Designer, Illustrator in Eugene, OR

Brianna Jackson