Senior Marketing and Communications Manager

Digital & Media

Integrated brand marketing role overseeing strategy, development and execution for all work
produced for TBWA\Media Arts Lab, the bespoke agency for Apple and Chiat\Day Los Angeles.
Sample brand experience: §	Develop relationships with key industry press and influencers, oversee product launches, brand
Apple	messaging, event planning, strategic growth and social measurement and more.
ASICS	§	Work hand-in-hand with creative and brand strategy teams to build globally recognized PR and Boxed Water	marketing campaigns that drive growth with consistent messaging and local resonance to build
Fox Home Entertainment	customer engagement and brand influence.
Frito-Lay	§	Recent campaign work includes Apple holiday campaigns in 2016-2018, Apple's first CES presence
Gatorade	in more than a decade, marketing behind Spike Jonze directed film, "Welcome Home, " in-store
Intel	Apple retail events featuring Billie Eilish, Gatorade's "Like a Mother" ft. Serena Williams,
InterContinental Hotels & Resorts	Gatorade's social integration into Snapchat "Serena Matchpoint, " the launch of Apple's Instagram
Nike	platform, @apple, Apple Music integrations among many more.
Searchlight Pictures	§	Develop thought leadership platform for brand and agency leaders through external speaking
Samsung	engagements, social content, byline development, blog posts and more.
Toyota	§	Creates consistent brand experience throughout all product marketing efforts including retail,
Vans	digital, social, advertising with an emphasis on strategic public relations messaging throughout.

Specialized in helping brands achieve results-driven programs that met public relations and marketing objectives including new product launches, influencer programming, strategic
partnerships, talent relations, event development and thought leadership that raised the brand
profile and achieved sales results. Served as the team lead and day-to-day client contact for Asics,
Nike, Frito-Lay and Fox Home Entertainment.
§	Responsible for driving the execution of media strategy and outreach which successfully built

Senior Account Executive

Find out detailed information about Brianna Schrader, Senior Marketing and Communications Manager 

Brianna Schrader: Senior Marketing and Communications Manager

Brianna Schrader

San Diego State University