Brianna Schrader: Senior Marketing and Communications Manager

Integrated brand marketing role overseeing strategy, development and execution for all work produced for TBWA\Media Arts Lab, the bespoke agency for Apple and Chiat\Day Los Angeles. Sample brand experience: § Develop relationships with key industry press and influencers, oversee product launches, brand Apple messaging, event planning, strategic growth and social measurement and more. ASICS § Work hand-in-hand with creative and brand strategy teams to build globally recognized PR and Boxed Water marketing campaigns that drive growth with consistent messaging and local resonance to build Fox Home Entertainment customer engagement and brand influence. Frito-Lay § Recent campaign work includes Apple holiday campaigns in 2016-2018, Apple's first CES presence Gatorade in more than a decade, marketing behind Spike Jonze directed film, "Welcome Home, " in-store Intel Apple retail events featuring Billie Eilish, Gatorade's "Like a Mother" ft. Serena Williams, InterContinental Hotels & Resorts Gatorade's social integration into Snapchat "Serena Matchpoint, " the launch of Apple's Instagram Nike platform, @apple, Apple Music integrations among many more. Searchlight Pictures § Develop thought leadership platform for brand and agency leaders through external speaking Samsung engagements, social content, byline development, blog posts and more. Toyota § Creates consistent brand experience throughout all product marketing efforts including retail, Vans digital, social, advertising with an emphasis on strategic public relations messaging throughout.

Specialized in helping brands achieve results-driven programs that met public relations and marketing objectives including new product launches, influencer programming, strategic partnerships, talent relations, event development and thought leadership that raised the brand profile and achieved sales results. Served as the team lead and day-to-day client contact for Asics, Nike, Frito-Lay and Fox Home Entertainment. § Responsible for driving the execution of media strategy and outreach which successfully built