SEO CONTRACTOR

IT & Technology

•	Worked with marketing agencies to produce deliverables for clients
•	Created and published blog posts for a variety of industries
•	Used SproutSocial to syndicate content via social media platforms
•	Used NewsSpark as an additional publishing platform for content
•	Created and implemented content, social, and ORM strategies and calendars
•	Created, edited, and verified client directory listings across top 20 directories
•	Used Facebook and LinkedIn sponsored posts to expand reach of content
•	Updated WordPress websites with optimized on-page SEO elements
•	Created fresh, optimized product landing page content

•   Lead strategy for all clients - from onboarding through on-going partnership
•   Develop quarterly strategies for all clients
•   Lead SEO team in daily tasks, reporting, strategy, client communications, etc.
•   Create and implement department processes and reporting
•   Create and implement sales process for SEO department
•   Strategize monthly client plans and delegate tasks to SEO team members
•   Conduct weekly, individual and team check ins
•   Monitor client hour usage and team efficiency
•   Lead monthly reporting client calls
•   Develop and present mini SEO audits for potential clients; full site audits for retainer clients
•   Engage potential clients through the pitch process by collaborating with sales

SR. SEO MANAGER

•   Lead strategy for all clients - from project phase through on-going partnership
•   Collaborated with and lead internal specialist teams in strategy, deliverables, and implementation
•   Collaborated with client teams in strategy and action item implementation
•   Analyzed client performance, KPIs, and adjusted strategy based on monthly and quarterly goals
•   Managed action items, deadlines, and ensured the quality of deliverables was met
• Involved in client work, including the creation and implementation of content briefs, on-page optimization
recommendations, CRO recommendations, content topic ideation, etc.
•   Fielded client questions and feedback on and off weekly calls
• Reported weekly to clients on work done, next steps, progress to achieving monthly and quarterly goals, and ensuring strategy was always focused on benchmark goals

ACCOUNT MANAGER | ACCOUNT STRATEGIST

•   Managed SEO performance across full brand portfolio
•   Collaborated with brand site merchandisers and commercial leads to implement SEO best practices
• Collaborated with brand content and social media managers to implement on- and off-site best practices and recommendations
• Worked with third party agency for SEO site audits/tech audits, copy blocks, on-site recommendations, and link building
• Created and distributed period reporting for organic performance, brand heat, keyword ranking, top entry
pages, and actionable items
• Created best practices decks and shared with eComm and brand teams for optimizing blogs, social posts, and PR and collaborations to improve SEO performance across multiple channels
•	Monitored keyword rank changes weekly and implemented optimization accordingly
•	Performed keyword and competitive research for new page/topic recommendations across site, video, and blog
• Collaborated with the development team to improve technical performance and roll out new optimizations
across the platform
• Created new, optimized on-page content across brands, as well as updated established copy for improved
optimization and internal linking
• Created and distributed best practices for local SEO, as well as monitored and responded to reviews and Q&As with collaboration from customer service and store teams

ECOMMERCE SEO SPECIALIST

Performed keyword research and created site maps based on keywords, UX, and competitor research
•  Utilized the HubSpot platform to create landing pages and email blasts, post to social media, and monitor our
efforts
•	Created content strategies individually and through team collaboration
•	Created, edited, and claimed directory listings for clients and Mindscape
•	Composed and scheduled social media posts through Hootsuite
•	Recorded, edited, and marketed industry-related, educational YouTube videos
•	Created optimized website and blog copy for clients in various industries
•	Wrote press releases for clients in various industries
•	Added web pages, on-site copy, and created and inserted on-page SEO elements for clients
•	Performed competitor social media analyses for client presentations
•	Utilized iContact, MailChimp, and HubSpot for email marketing campaigns
•	Created an eBook series and marketed them through social media channels and landing pages
•	Added products, and refined and developed copy to web catalog
•	Pulled monthly client reports using Google Analytics
•Created an infographic template for GA reports and a social media and blogging analysis for Partners of the Month
•   Created digital marketing strategy presentations for clients based off team strategy meetings

IMPLEMENTATION SPECIALIST

•   Scanned and title blocked architectural sketches for and during client meetings using Photoshop and InDesign
•   Oversaw hospitality for guests
•   Updated the website gallery with property renderings, which were manipulated with Photoshop
•   Used property renderings to create decks of playing cards to be used as marketing materials
•   Maintained company office supplies
•   Other general office duties

INTERIM OFFICE MANAGER

•   Added products, and refined and developed copy to web catalog
•   Used WordPress to update, redesign, and manage company websites, calendars, and blogs
•   Created brochures and posters for the purpose of fundraising using Photoshop and iWork
•   Created brochures and powerpoint for World Water Week informational materials
•   Updated and developed product catalog for PiSAT Solar
•   Edited product labels for Clean Water Environmental using Adobe Illustrator
•   Administered monthly bank reconciliation
•   Recorded and paid company bills using MoneyWorks
•   Administered bi-weekly payroll, including paying payroll taxes monthly and quarterly
•   Created annual report and presented at board meeting
•   Compiled statistics regarding water and kerosene for company websites and informational materials
•   Researched and presented information regarding public charities versus private foundations
•   Created database of donors and donations received and given
•   Maintained company office supplies
•   Other general office duties

DIRECTOR OF OPERATIONS

•   Created new ad groups and added new keywords
•   Used Hitslink to monitor keywords and eliminate irrelevant keywords
•   Predicted number of clicks for each site and evaluated and adjusted daily budgets accordingly
•   Monitored keyword spending and positioning
•   Researched link positioning, such as Craigslist.org
•   Developed a training guide for link networking on Craigslist.org
•   Researched organic rankings after adding Wikipedia to website pages
•   Researched for appropriate articles and resources online to add to informational website pages
•   Analyzed ad groups over budget to find solutions to keep spending down
•   Created and updated various budget reports
•   Constructed procedure write ups for training future employees
•   Created new records in GoldMine and confirmed client contact information
•   Sent e-mails and made follow up calls to advertisers for various projects
•   Created and managed client website tracking accounts
•   Proofed and edited client ads

ADMINISTRATOR

Find out detailed information about Brianna Thierfelder, SEO CONTRACTOR in Mission Viejo, CA

Brianna Thierfelder: SEO CONTRACTOR in Mission Viejo, CA

Brianna Thierfelder

Calvin College Grand Rapids