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Retail Marketing Coordinator

Administration & Clerical

Motivated, passionate, self-starter with experience in retail marketing, digital marketing, social media marketing, merchandising, project management and customer service. I obtain the proven ability to work with difficult situations and provide a high level of 
service to clients.

• Successfully manages and maintains photo sample, budget reports, promotional and Retail Marketing calendars for overall planning and projects
• Assists with execution and tracking of key marketing campaigns
• Sets up and manages purchase orders and invoices through the SAP system
• Supervises the development and execution on the delivery of POP, such as in-store displays, signage and banner ads to all retailers.
• Strategically collaborates with sales and ad agencies to deliver all direct marketing needs
• Assists in coordinating product specific photo shoots by working with design agency, ordering product and creating set shot lists
• Manages Retail Marketing budget and effectively tracks ROI
• Developed and implemented Retail Marketing project status sheet for all department projects

• Directed and managed project development from beginning to end for additive and casting jobs.
• Repeatedly recognized for adequate ability to maintain and multi-task responsibilities in a dual-rolled position
• Supervised the production and implementation of marketing campaigns, collateral, events and tradeshow calendar
• Executed a variety of details that involved updating web photo gallery, implementing educational videos, contests and promotions
• Effectively wrote and maintained website content, providing weekly updates to the company blog, website and social media channels
• Initiated email marketing newsletters and monthly promotions
• Evaluated the financial aspects, such as budgets, expenditures, ROI and profit-loss projections
• Developed and launched company e-commerce website

Project Manager/Marketing Coordinator

• Implemented marketing strategies, campaigns and projects
• Prepared marketing reports by collecting, analyzing and summarizing data
• Coordinated and lead 7 successful ambassador marketing internship programs
• Developed, styled and created content and product imagery for an e-commerce platform
• Increased registrations and traffic through various innovative marketing plus email marketing campaigns
• Helped lead and manage various marketing campaigns during New York Fashion Week, MAGIC and other industry tradeshows
• Optimized website and blog utilizing SEO – site analysis, key-word optimization and social media marketing
• Increased our Facebook and Twitter fan page to over 70,000 likes
• Monitored and measured the success of community engagement (i.e. number of power users, number of discussions, etc.), and
provided reports for Communications Manager and executives.

Marketing Coordinator/Brand Ambassador Manager

Find out detailed information about Brienne Sagona, Retail Marketing Coordinator in Irvine, CA

Brienne Sagona: Retail Marketing Coordinator in Irvine, CA

Brienne Sagona

Art Institute of Orange County

Santiago Canyon College