Brigid Moloney: in sydney, NSW

- Management of internal Design Team and external Freelance Artists - Management of Licensee Partners domestically and internationally (North American, Brazil, South Korea, Malaysia, New Zealand), maintaining consistency and brand integrity across ranges - Creative Direction and distribution of seasonal Styleguides – Trend / Range Direction / Colour Palette / Prints / Art / Branding / Trims - Management of all product categories – Apparel / Swimwear / Sleepwear / Footwear / Headwear / Sunglasses / Watches / Travelgoods / Bags / Towels / Manchester / Hardgoods / Surfboards / Skateboards - Art Direction for all Marketing – Campaigns / Lookbooks / PoS / Advertising / Social Media / InStore / Web / Print / Outdoor - Textile Print and Artwork/Graphic creation – Colourways / Repeats / Placements / Engineered - Travel globally to attend tradeshows, visit factories and analyze international and domestic retail - Range planning and forecasting - Analysis of sell-through information to assist future planning, potential success areas, and establish poor performing styles - Sign-off on strike-offs, SMU’s, and PP samples - Identifying new opportunities and potential areas of growth for the business - Concept Development for external brand builders – Collabs / Events / Pop-up stores / Merchandise - Management of annual art budgets of 100k - Sourcing new artists, print studios, and resources and training for the team - Development of strategies to maximize business profitability and performance