Brit Matherne: Freelance Copywriter (Remote)

- Alternative Apparel -- Tell their softness story through e-mail and product descriptions - The Atlanta Dream -- Defined the team's brand through tone-of-voice exercises - Go the extra mile by giving multiple copy options and image ideas - Seamlessly toggle between B2C and B2B on the daily

- Concepted and wrote social content for Holler & Dash biscuit house - Crafted digital and print copy for Krispy Kreme, Coca-Cola, and Georgia Power - Wrote all brand copy for LiveUp -- a Medal of Honor program for teens - Collaborated with art directors, devs, designers, and motion graphics

- Crafted digital and print copy for The Home Depot, Schlage, and Kohler - Created social content for STOK Grills and RYOBI Power Tools - Trained social media team on engaging with fans while staying on brand - Proofed all outgoing copy to a T

- Created tone-of-voice guide to define brand's personality (beyond the client's ask) - Tossed myself into research to fully get the language of marketing - Wrote friendly web copy to drive awareness of their marketing data app - Collaborated with their London-based CEO and web designer