Brittany Filips: Senior Social Media in San Marcos, California

Develop, implement, and manage Forefront Dermatology’s multi-channel social media strategy aligned with business goals. Create, schedule, and publish engaging multimedia content across Instagram, Facebook, LinkedIn, TikTok, X (Twitter), and YouTube. Collaborate with design, marketing, and content teams to produce brand-consistent graphics, videos, and campaigns. Monitor social media channels daily, engaging with followers and responding to comments and messages in real time. Analyze performance metrics, prepare reports, and translate insights into actionable strategy improvements. Oversee online reputation management and listings accuracy across 260+ clinic locations and 600+ providers, maintaining a 4.8★+ average rating. Manage paid social media advertising campaigns, including audience targeting, creative testing, budgeting, and reporting. Partner with influencers, affiliates, and brand advocates to expand reach and build credibility. Ensure brand consistency in voice, tone, and messaging across all platforms. Stay current on emerging social trends, tools, and algorithm updates to keep Forefront’s strategy innovative and effective.

Over the past two years at Mindera Health, I played a central role in driving marketing and field enablement initiatives. I led the development of core sales aids, managed Google Analytics and WordPress updates, and created landing pages for internal programs. I contributed to strategic planning and attendance at several key industry conferences, hosted educational webinars, and helped launch a co-branded podcast with the National Psoriasis Foundation. I also supported our Mindera Assist program by delivering patient-facing assets and served as the go-to resource for field materials and paid media execution. Lastly, managed the company external communications with publishing press releases.

I supported the marketing team across key initiatives, contributing to the successful execution of a product video launch and assisting in end-to-end conference planning and logistics. My role included coordinating with vendors, managing timelines, and ensuring smooth delivery of marketing materials to support brand visibility and engagement.

I supported daily operations through data management, social media content creation, and administrative assistance. I worked closely with the clinic director on initiatives to improve Physcian experience and retention, utilizing the REACH platform to streamline communication.

-Execute, optimize and manage a portfolio of client Facebook Ad campaigns and strategize and collaborate with an account Strategist -Serve as the primary point of contact as it relates to all things in the account that are non-client facing (optimizations, budget tracking, ad creative updates, pixel tracking…etc) -Develop optimization and AB testing strategies that align with client goals - Monitor all comments for optimal ad performance

-Collaborate with the leadership team to identify and respond to critical questions -Utilize data to understand team needs and behaviors and business objectives, and enable the team to transform that knowledge into product enhancements. - Create engaging advetorials for landing pages

- Working with members to help them meet their fitness goals by providing guidance and support -Ensuring that members have access to a variety of equipment and classes offered by the gym -Managing membership sales and marketing efforts to increase sales -Maintaining regular communication with yoga/fitness staff about upcoming events and promotions - Scheduling and conducting classes such as yoga and boot camps. -Conducting regular inspections of the gym area and yoga studio to ensure cleanliness and safety standards are being met -Implemented policy and procedures written manual for yoga/fitness staff. - Creates content for social media platforms and member engagement

- Working with members to help them meet their fitness goals by providing guidance and support -Ensuring that members have access to a variety of equipment and classes offered by the gym -Managing membership sales and marketing efforts to increase sales -Maintaining regular communication with yoga/fitness staff about upcoming events and promotions - Scheduling and conducting classes such as yoga and boot camps. -Conducting regular inspections of the gym area and yoga studio to ensure cleanliness and safety standards are being met -Implemented policy and procedures written manual for yoga/fitness staff. - Creates content for social media platforms and member engagement

Program Director for Level4 Physio and Wellness Center. Helped generate leads for physical therapists by providing clients with a holistic alternative to their healing journey! - Marketing plan and execution for a new program - worked 1:1 with clients to help them achieve more mobility carrying out the company mission statement. - Generated additional revenue through yoga services and workshops.

Program Director for Level4 Physio and Wellness Center. Helped generate leads for physical therapists by providing clients with a holistic alternative to their healing journey! - Marketing plan and execution for a new program - worked 1:1 with clients to help them achieve more mobility carrying out the company mission statement. - Generated additional revenue through yoga services and workshops.

-Led two-week intensive and 3 month teacher training programs through yoga studio Fortis & Yoga Lux certifying future yoga instructors. - Taught 6 weekly hot yoga classes in addition to other locations at a total of 33 - Membership sales calls to hit gym goals - Hosted many specialized workshops building community through beer yoga with 100+ attendees