Brittany Mixon: eCommerce Manager/Fashion Designer in Los Angeles, CA

Producing detailed construction and design plans for architects and engineers from other disciplines to follow. Collaborating with industrial and packaging engineers internationally and domestically to develop, manufacture and market products. • Leveraged Google Analytics to monitor effectiveness of online marketing strategies, website content and user experience. Drive product adoption with cross functional teams. • Accelerated design execution by integrating feedback mechanisms, defining best design principles, and creating a visual library. • Collaborate closely and build strong partnerships with Engineering, Analytics and Insights, Product Marketing teams and regional product teams. • Deep knowledge of fashion, merchandising, e-commerce beauty and retail industry. Experience in analytics and consumer behavior tracking. Experience with management platforms and data management tools. Proficient in Google Analytics and Jira. • Oversee and manage entire design process from conception through production. Conduct trend research for new collections. Coordinate with cross-functional teams to develop new fashion designs for a variety of women's clothing products generating $200k in annual sales, including ready-to-wear, street wear, and swimwear. • Design, sketch, develop product mock-ups, technical packs, and create layouts for creative presentations. Develop 2D and 3D digital forms and animation designs through Blender, Illustrator, and Photoshop software. • Collaborate with partners to ensure the correct representation is present for prototype ideas. Monitor competitors, understand global trends and market dynamics. Day-to-day management of product and digital design concepts. Participate in cross-functional team meetings, creative brainstorming, and sharing best practices and product feedback with team members. • Possess a solid understanding of e-commerce frameworks, driving the sales performance of the e-commerce platform. Inspecting landing pages, product information, and OKRs. SOFTWARE/PROGRAMS - Adobe Illustrator - Smartsheet - Google Analytics - B2B/B2C - Photoshop - CAD - Product Development - SaaS - Sketch - Blender - Figma - R and D - Jira - Confluence - Agile - Salesforce - Tableau - SAP - A/B Testing - InDesign - Marketo - WordPress - Invision - After Effects Premiere Pro - Basic HTML + CSS - Adobe Analytics Suite - BI Reporting Tools UI/UX Design - Adobe Creative Suite - JavaScript

Drive the execution of all product lifecycle processes for products, including product and market research, research and development, competitive analysis, planning, positioning, roadmap development, and product launch. • Expertise in A/B testing, BI reporting tools, JIRA, user testing, and other product management tools such as Confluence to keep up-to-date accounts of work and decision making. • Drive development, implementation, training, and support of enterprise project management methodology. Lead both technical and non-technical teams to define, scope and prioritize product requirements. • Posses strong organizational and executive communication skills. Ability to prioritize and execute priorities. Able to execute end to end delivery and communicate results to senior leadership. Expertise in providing solutions in Experience Design, Program Leadership, Organizational Change, Product Innovation, and Digital Strategy. • Designing and producing art and layouts for visual communication media, including collateral, branding, identity, packaging, retail scope, and large format graphics. • Collaborate with internal technology, UI/UX design, develop tactical product plans from concept through launch. Design and deliver user-friendly, accessible, and privacy- compliant products. • Engage with content producers to ensure the product team has provided clear documentation and training to operationalize new features.

Liaising with other retail professionals, including buyers, marketing executives, and retail merchandisers when necessary. • Researching lifestyle and design trends that will inform the visual merchandising strategy. Developed merchandise plans to purchase various highly sought-after items to increase sales by 45%. Oversaw visual merchandising for new store openings and store collateral change-outs. • Presented store update suggestions and layouts to management and stakeholders. Traveled to market, visited vendors, and assisted buyers with merchandise selection. • Generating sketches of visual displays that meet the store's visual design requirements. • Coordinated communication with merchandise operations and vendors for PO creation and maintenance. Partner with senior management to ensure quality customer service and supervise a team with diverse talents and responsibilities. • Planned out sales cycles to develop and service accounts by using product marketing, prospecting, promotion and merchandising for product awareness and placement.

Take part in brainstorming sessions, offering analytical insights to develop and plan creative marketing campaigns that increase brand awareness • Collaborate with team members to optimize marketing automation and lead-nurturing processes through email, content, events, and social channels • Create, maintain, and distribute monthly marketing reports showing achievement of critical metrics regarding lead generation, content creation, website traffic, and other KPIs • Use HTML email design to display a variety of colors, images, backgrounds, and fonts. Coordinate template editing (light HTML/CSS) and creating lifecycle campaigns. • Creating and monitoring a wide variety of email marketing campaigns. Ensuring visual design and layouts of emails are optimized, and user-friendly. • Brainstorming marketing campaigns, heavy planning, and building awareness before, during, and after events. • Strengthened marketing programs to capture new business and take advantage of changing trends in client markets. • Partnered with graphics team to prepare, design, implement and measure success of campaigns. Developed technical and non-technical marketing presentations, public relations campaigns, articles, and newsletters. • Assist team in development and execution of marketing campaigns, including content creation, new product launches, cross sell, and sales enablement • Improved sales performance by 45%, led team building activities, clearly communicated performance objectives, and achieved cohesion among newly formed cross functional teams.

• Create CAD documentation for design (detail and assembly drawings). • Experience collaborating with engineers on technical requirements and product design in web development. • Develop strategical and tactical product plans, from concept through launch, to deliver business KPI's across multiple product focused areas. • Leads or contributes to development of various communication, trainings, workshops, and materials, including presentations and training videos for Design Thinking and other related processes. • Coordinating matters relating to designing technical and organizational aspects; identifying and eliminating foreseeable risks; ensuring designers complying with CDM duties. Directly contribute to design components in Figma • Work on complex architectural needs and components in our system to serve a broad set of needs. Enable teams to focus on the details of the front-end and design tools while also not being absent from direct contribution. • Work with the branding team to ensure we are aligned with the direction of the brand and develop processes so all designers and engineers can contribute to our systems.