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Manage development of media plans for assigned clients that include TV, Digital, and Radio activity

- Represent and clearly communicate with the client, creative agency, and buying teams to ensure business objectives and development of plan/goals are being attained

- Build and maintain relationships with appropriate media partners and creative agency to execute integrated marketing campaigns

- Perform ROI analysis to develop recommended strategies for buyers to use in negotiating “added value”

- Gather and analyze research/3rd party data including syndicated research trends; compute weekly and monthly impressions for national/local TV & Radio

Advertising Planner

Built, negotiated and managed media buys for specified client set on both national and local levels:

- Requested availability and negotiated rate for “out-of-home” media and local publications 

- Assisted in the media pre-planning and planning process, gathered and analyzed research/3rd party data

- Supported development of partner recommendations and ideas for key client initiatives 

- Communicated with vendors on maintenance/appearance and placement of billboards on a national level

Assistant Advertising Buyer

Find out detailed information about Brittany Reynolds,  in Long Beach, CA

Brittany Reynolds: in Long Beach, CA

Brittany Reynolds

University of Colorado