Brittany Reynolds: in Long Beach, CA

Manage development of media plans for assigned clients that include TV, Digital, and Radio activity - Represent and clearly communicate with the client, creative agency, and buying teams to ensure business objectives and development of plan/goals are being attained - Build and maintain relationships with appropriate media partners and creative agency to execute integrated marketing campaigns - Perform ROI analysis to develop recommended strategies for buyers to use in negotiating “added value” - Gather and analyze research/3rd party data including syndicated research trends; compute weekly and monthly impressions for national/local TV & Radio

Built, negotiated and managed media buys for specified client set on both national and local levels: - Requested availability and negotiated rate for “out-of-home” media and local publications - Assisted in the media pre-planning and planning process, gathered and analyzed research/3rd party data - Supported development of partner recommendations and ideas for key client initiatives - Communicated with vendors on maintenance/appearance and placement of billboards on a national level