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Marketing Manager

Marketing & Sales

Resourceful and creative Marketing professional who consistently delivers high-quality marketing content and targeted campaigns to drive market growth & bottom-line profitability. Strong communicator with success leading cross-functional teams.

•   Strategize approaches to meet objectives and capitalize on new opportunities
•   Direct and manage an internal team of graphic designers and digital marketers
•   Strengthen brand initiatives by developing campaigns, promotional materials, & sale assets
•   Identifies and recommends solutions for issues with performance and/ or budgets
•   Write engaging and informative product descriptions and packaging copy
•   Conceptualize and provide clear and concise art direction to the design team
•   Conduct research on existing and emerging products
•   Oversee short and long-term priorities to ensure that all deadlines are met
•   Efficiently communicate product development updates and benchmarks to all touchpoints
•   Evaluates copy and creative execution and provides constructive feedback to design teams
•   Manages multiple websites owned by the brand including content, design and layouts
•   Work cross-functionally and with various levels within the organization
•   Develop & maintain professional relationships with outside vendors
•   Ensure all advertising efforts align with domestic and international markets

•   Generated over $55k in profit via traffic acquisition campaigns
•   Developed and implemented ROI-driven campaigns on multiple leading traffic sources
•   Scaled and optimized winning campaigns
•   Worked directly with co-founders to establish an online presence and best practices 
•   Researched and identified digital marketing opportunities and trends
•   Recruited and managed a  team of freelance writers to generate quality content
•   Proposed innovative storylines for digital content and requested job from freelance teams
•   Created, edited and updated creative content via Wordpress
•   Developed and maintained an integrated content calendar
•   Curated creative social content focused on trending stories, articles and/ or products 
•   Utilized ActiveCampaign to drive new and prospective users to site


Digital Marketing Manager

•   Managed department with a $1M+ yearly budget
•   Grew online sales over 25% through testing & optimizing organic and paid acquisition
•   Planned short/long-term initiatives based on industry knowledge & consumer insights 
•   Strategized approaches to meet objectives and capitalize on emerging opportunities 
•   Forecasted sales and profitability
•   Collaborated with cross-functional teams to influence critical business growth outcomes
•   Nurtured marketing campaigns from concept through completion 
•   Generated monthly performance reports utilizing Google Analytics & CRM system
•   Updated marketing plans to increase branding exposure, customer traffic, and sales 
•   Leveraged industry trends and competitive analyses to generate new business & loyalty
•   Directed all marketing collateral - descriptions, imagery, and ad copy 
•   Developed, maintained, and deepened partnerships with vendors and industry leaders


Head of Marketing

•   Collaborated with Marketing Director in re-branding the company’s image
•   Participate in preparing annual marketing plan according to budget
•   Successfully launched and maintained social media platforms
•   Promoted museum with unique event ideas
•   Managed all special events from beginning to end
•   Composed exciting press releases and distributed based on audience
•   Responsible for all aspects of marketing collateral via Adobe Creative Suite
•   Primary contact for PR team, graphic design team and third-party vendors
•   Collaborated with digital marketing team to grow SEO ranking and positive web presence

Marketing Coordinator

Find out detailed information about Brittany Stromberg, Marketing Manager in Carlsbad, CA

Brittany Stromberg: Marketing Manager in Carlsbad, CA

Brittany Stromberg