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Streetwear

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Field Marketing and Events Manager

Marketing & Sales

- Proactively managed $1 Million annual Field Marketing budget.
- Developed an effective demand generation plan via integrated marketing campaigns across various
channels including conferences, tradeshows, webinars, speaking engagements and content
syndication.
- Launched industry-leading AI platform in North America, requiring extensive cross-departmental
collaboration.
- Manage key, strategic conferences and tradeshows to maximize lead generation and pipeline
development in Canada and the US.
- Primary liaison between Marketing and Sales teams to develop event assets and sales enablement
collateral positioning Stradigi AI as a thought leader in the AI and Machine Learning sector.
- Led all vendor relationships in event design and production.
- Produced quarterly reports across a variety of metrics including leads, opportunities, cost per lead, and market share of voice.
- Responsible for hiring and managing PR and Event Coordinator.

- Managed and executed the event marketing strategy in line with sales targets, including a major
brand update across the US market following SweetIQ's acquisition by USA TODAY NETWORK.
- Connected and lead internal communications with key company stakeholders including business
development representatives, marketing personnel, and finance department as it pertained to event-specific deliverables.
- Delivered marketing qualified leads and post event analytics on a monthly basis.

Event Marketing Manager

- Strategically planned, executed, and reconciled consumer-facing events and sponsorship
opportunities for Coors Banquet Brand.
- Assisted in the promotion and execution of large-scale events, including Coors Banquet One Horse
Town inaugural concert.
- Led and executed Molson's annual Pebble Beach C-Suite & Sales Leaders Incentive Trip.

Sponsorship & Events Manager

- Managed the planning and execution of incentive and travel reward programs, business meetings,
and conferences ranging $50 - $250K with up to 300 participants in North America and Europe.
- Created, distributed, and monitored custom event registration.
- Negotiated contracts with hotels, private charters, independent contractors, restaurants and more,
- Travelled with clients and led on ground event support teams.
- Event and Hospitality Manager for Maple Leaf Sports & Entertainment

Product Buyer, Event Coordinator

Find out detailed information about Brittney Muller, Field Marketing and Events Manager in Toronto , ON

Brittney Muller: Field Marketing and Events Manager in Toronto , ON

Brittney Muller

McGill University