Creative Agencies

Fashion

Lifestyle

Outdoor

Skate

Snow

Streetwear

Surf

Tech

Yoga

Health & Fitness

Music

Snowboarding

Skatebording

And sports.

Footwear

My life’s passion is to lead the creation & commercialization of premium-crafted product through data-driven, consumer/market-right decisions.
I bring with me 16 years of valuable omni-channel Product Creation experience with a focus on innovation, sustainability, & lean manufacturing.
I thrive on creating products & assortments that tell impactful stories through innovation, design, function, color, print, & sustainability.
I look to utilize & expand my unique experience, expertise, & drive to help create the future!

+  Manages dynamic Graphic Tops businesses: Seasonal In-line, SMU, & Speed-to-Market programs.
+  Coaches & Inspires Product Development teams for optimal performance & growth – 4 Direct Reports.
+  Manages & Owns execution of all sourcing, costing, & product development activities from Concept Brief to bulk production Buy-Ready according to critical dates & product specifications.
+  Delivers premium proto-types & samples in correct silhouettes, materials, graphic elements, finish/wash with sustainability & product performance in line with supply chain strategies, cost & quality targets.
+  Leads strong cross-functional partnerships with Merchandising, Design, Planning, Supply Mgmt, etc.
+  Manages all Go-to-Market Calendar activities & drives accountabilities across all phases of development.
+  Creates & Supports execution of product Sourcing strategies & manages key vendor relationships.
+  Works closely with 6 in-country Supply Mgmt teams & 10 key global factory partners in 8 countries.
+  Leads seasonal cost negotiations to align with aggressive growth, costs reductions, & margin targets.
+  Men’s & Women’s Bi-Seasonal – 1,000+ SKU’s / $550M Rev / 17.5M Units / ~70% Margins.

Product Development Manager

+  Owned product creation process & strategies for exciting, profitable, margin-rich product assortments.
+  YoY Growth - 2017--$93M ? 2018--$116M (+$23M/+24%) ? 2019--$136M (+$20M/+18%).
+  Established the Product Line Management role, function, & accountabilities for the brand.
+  Managed & Enabled a strong & talented team of Global Designers & Global Product Developers.
+  Launched new categories, product lines, partnerships, & collaborations that were pivotal in achieving 20%+ YoY growth while also increasing product margins by 10+ points in the first year.
+  Revamped the Printables & SMU groups to become an efficient cash-flow & volume-driving category as well as an impactful vehicle to tell head-to-toe stories & give valuable support to other product categories.
+ Cultivated relations with major leagues & other partners - NBA, MLB, NFL, Jordan Brand, Kobe Inc.
+ Sourced, developed, & launched Women’s Licensed Apparel & Printables line with strong initial sell-ins.

Sr. Global Product Line Manager / Product Developer – Apparel, Jerseys, & Headwear.

+  Leader in establishing the initial Merchandising functions, roles, & accountabilities for the company. + Responsible for Outdoor Apparel, Footwear, & Accs categories for all genders across all sales channels.
+ Achieved $276M Revenue with +20% YoY Growth in SP17 despite challenging marketplace & headwinds.
+ Led in constructing & improving an effective & efficient Go-To-Market process for the brand.
+  Owned seasonal business plans across Outdoor & Action Sports Specialty, Sporting Goods, Department Stores, & Mall channels focusing on strategic initiatives, revenue growth targets, local market trends, style/ SKU efficiencies, demand, forecasts, current inventory levels, segmentation/differentiation, & distribution.
+  Developed seasonal Outdoor Apparel, Footwear, & Accessory line architectures, assortments, & merchandising plans for key accounts as well as independent sales rep teams.
+  Collaborated with & obtained buy-in from Global & Regional Product teams as well as Global & Regional Merchandising, Marketing, Planning, Sales Leadership, & key account Retail Buying partners.
+  Analyzed & clearly communicated sales history, market trends, market headwinds, consumer insights & behaviors, special account requirements or requests, competition, product mix, pricing strategies & promos, & new or missed whitespace opportunities.
+  Created plans & assortments that stimulated brand awareness & loyalty along with creating product demand to drive sales & growth to meet & exceed seasonal/yearly revenue & margin targets.
+ Helped guide seasonal Visual Merchandising, Space Planning, & Account Marketing strategies.
+  Led key account meetings, attended trade shows & made regular market visits to build relationships, research trends/markets, & gain insights to maintain a finger on the pulse of cool & innovation.
+  Created powerful processes & presentations to promote & facilitate positive change.

Merchandising Manager - Outdoor Performance

+  Managed Men’s & Boy’s Apparel, Bags, Accessories, & Footwear licensed product businesses.
+ Developed & implemented business plans by category, channel, account, licensee, partner brand, & I.P.
+  Owned cost evaluations for promotional, marketing, research, & creative expenditures.
+ Consistently met & exceeded quarterly revenue targets & growth goals.
+  Analyzed & evaluated retail sell-through & quarterly projections to ensure hitting all budgets & forecasts.
+  Took the lead on key Licensing Partnerships and Collaborations such as: Vans, Stance, & NEFF.

Asst. Product Manager - Licensed Apparel, Footwear & Accessories.

+  Led product briefing, design, & development process, including: creation of Line Architecture & Framework, Line Plans, Sourcing Strategy, Cost Negotiations, & Sampling to execute seasonal strategies that achieve brand vision & hit revenue/margin targets for Knits, T-shirts, & Printables categories.
+ Responsible for $44M/year Printables & Knits business with 10% growth & 55%+ Margins.
+  Collaborated seamlessly with Design, Sales, Retail/DTC, Marketing, SMU, & Production departments to manage the direction, sourcing, & construction of each style to maximize quality, cost, margins, & delivery.
+ Analyzed trends, past sales, consumer & key account feedback to gain & maintain market advantage.
+ Constructed seasonal assortments & margin reports to ensure maximum style / SKU productivity.
+  Built & Maintained tech packs/BOMs; lead fit sessions & directed Tech Design teams; created product briefs & made them a reality; designed & developed label, hang tag, & trims packages.
+ Cultivated crucial relationships with domestic & overseas factory partners; diversified factory/source base.
+ Led complete overhaul of T-shirt Programs with new Yarns, Material/Fabric, Fit, Construction, & Finish.
+ Created Organic Cotton, Transitional Cotton, Recycled Poly, & other Sustainable Goods programs.

Merchandiser / Product Developer – Men’s Sportswear.

*Product Line Manager*
+  Planned, Merchandised, Sourced, & Developed Local-for-Local (domestic) seasonal category assortments aligning Apparel, Footwear, & Accessories for Action Sports, NIKE Sportswear, Basketball, Men’s & Women’s Training, Running, Young Athletes, Nike Factory Stores, Footlocker, & Sneakers+ programs.
+ Aligned local market needs to Regional & Global initiatives, targets, & strategies for over 50 territories.
+  Accelerated fiscal revenue growth through more efficient creation & lean manufacturing execution of locally sourced & re-developed Regional styles not represented in the Global assortments.
+ Created Product Creation processes for Quick-Turn Tees, NIKE Factory Store, & Footlocker programs.
+ Recognized organizational gap & covered key role of Action Sports FW & APP Category Manager.
+  Sought & initiated up-to-date & innovative ways for factories to create & manufacture the most high- quality & sustainable products with the end goal of becoming close-looped.
*Product Developer*
+  Owned & Lead the development of licensed Performance & Technical Apparel & Accessories, including: Outerwear, On-field & Fanwear Jerseys, Practice Gear, T-shirts, Bags & Backpacks for major licensors – NCAA Football, NFL, USA & Canada Hockey, NCAA Lacrosse, USA Olympics, & Major League Baseball.
+  Guided & Educated the Design & Merchant partners on achievable product qualities & techniques from a margin & profitability perspective as well as a factory capability/capacity standpoint.
+  Created, re-aligned, & improved GTM Product Creation Calendar for the Licensed Team Apparel Group.
+  Completed all Project Craft coursework - designed to elevate classic & modern Apparel craftsmanship.
+  Had active & significant role on the “Nike Better World” Employee Communication Committee.

Product Line Manager / Product Developer - Emerging Markets & Licensed Team Sports.

+  Managed entire product lifecycle, including: market research, concepts, seasonal line plan, product briefs, product development, specs, construction & fit, lab dips, prototypes, samples, & bulk production.
+  Teamed with vendors to source state-of-the-art materials, embellishments, processes, & technologies.
+  Helped coordinate transition to international/overseas development & production for Printables.
+ Created & Implemented Graphics Department calendar; Contracted & Directed freelance designers.

Merchandiser / Product Developer – Men’s Printables & Apparel.

+  Expert with T-shirts, Sweatshirts/Fleece, & all things Printables, including: screen-printing, graphic design, artwork separations, embellishment techniques, embroidery, garment washes & specialty finishes.
+  Teamed up with Sample Department to solve & avoid problems in order to create samples that can be replicated & mass-produced at the highest quality while meeting all customer costs & deadlines.
+  Corresponded daily with customers, internal partners, as well as domestic & overseas vendors to coordinate, track, organize, & deliver all strike-offs & samples.
+  Responsible for accurately tracking & negotiating all sampling / development costs with all customers.
+  Created & delivered samples for Sales Reps, Design Reviews, Trade Shows, & Key GTM Meetings.
+  Researched & presented innovative ideas, materials, & techniques to customers to help with their seasonal & SMU development & design needs.

Product Developer / Sample Coordinator of the finest tees & fleece.

Find out detailed information about Brock Andersen,  in San Francisco, CA

Brock Andersen: in San Francisco, CA

Brock Andersen

Cerritos College

Davis Applied Technology College

Goldenwest Community College