Brock Andersen: in San Francisco, CA

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Brock Andersen

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San Francisco | United States
Skills

No information

Interests
Fashion
Music
Snowboarding
Art
Skatebording
And sports.
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Industries
Creative Agencies
Fashion
Lifestyle
Outdoor
Skate
Snow
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Work experience
Image Levi Strauss & Company

Levi Strauss & Company

Product Development Manager | 07/2019 - 01/2020

+ Manages dynamic Graphic Tops businesses: Seasonal In-line, SMU, & Speed-to-Market programs. + Coaches & Inspires Product Development teams for optimal performance & growth – 4 Direct Reports. + Manages & Owns execution of all sourcing, costing, & product development activities from Concept Brief to bulk production Buy-Ready according to critical dates & product specifications. + Delivers premium proto-types & samples in correct silhouettes, materials, graphic elements, finish/wash with sustainability & product performance in line with supply chain strategies, cost & quality targets. + Leads strong cross-functional partnerships with Merchandising, Design, Planning, Supply Mgmt, etc. + Manages all Go-to-Market Calendar activities & drives accountabilities across all phases of development. + Creates & Supports execution of product Sourcing strategies & manages key vendor relationships. + Works closely with 6 in-country Supply Mgmt teams & 10 key global factory partners in 8 countries. + Leads seasonal cost negotiations to align with aggressive growth, costs reductions, & margin targets. + Men’s & Women’s Bi-Seasonal – 1,000+ SKU’s / $550M Rev / 17.5M Units / ~70% Margins.
Image Mitchell & Ness

Mitchell & Ness

Sr. Global Product Line Manager / Product Developer – Apparel, Jerseys, & Headwear. | 07/2017 - 11/2018

+ Owned product creation process & strategies for exciting, profitable, margin-rich product assortments. + YoY Growth - 2017--$93M ? 2018--$116M (+$23M/+24%) ? 2019--$136M (+$20M/+18%). + Established the Product Line Management role, function, & accountabilities for the brand. + Managed & Enabled a strong & talented team of Global Designers & Global Product Developers. + Launched new categories, product lines, partnerships, & collaborations that were pivotal in achieving 20%+ YoY growth while also increasing product margins by 10+ points in the first year. + Revamped the Printables & SMU groups to become an efficient cash-flow & volume-driving category as well as an impactful vehicle to tell head-to-toe stories & give valuable support to other product categories. + Cultivated relations with major leagues & other partners - NBA, MLB, NFL, Jordan Brand, Kobe Inc. + Sourced, developed, & launched Women’s Licensed Apparel & Printables line with strong initial sell-ins.
Image Under Armour

Under Armour

Merchandising Manager - Outdoor Performance | 09/2015 - 11/2016

+ Leader in establishing the initial Merchandising functions, roles, & accountabilities for the company. + Responsible for Outdoor Apparel, Footwear, & Accs categories for all genders across all sales channels. + Achieved $276M Revenue with +20% YoY Growth in SP17 despite challenging marketplace & headwinds. + Led in constructing & improving an effective & efficient Go-To-Market process for the brand. + Owned seasonal business plans across Outdoor & Action Sports Specialty, Sporting Goods, Department Stores, & Mall channels focusing on strategic initiatives, revenue growth targets, local market trends, style/ SKU efficiencies, demand, forecasts, current inventory levels, segmentation/differentiation, & distribution. + Developed seasonal Outdoor Apparel, Footwear, & Accessory line architectures, assortments, & merchandising plans for key accounts as well as independent sales rep teams. + Collaborated with & obtained buy-in from Global & Regional Product teams as well as Global & Regional Merchandising, Marketing, Planning, Sales Leadership, & key account Retail Buying partners. + Analyzed & clearly communicated sales history, market trends, market headwinds, consumer insights & behaviors, special account requirements or requests, competition, product mix, pricing strategies & promos, & new or missed whitespace opportunities. + Created plans & assortments that stimulated brand awareness & loyalty along with creating product demand to drive sales & growth to meet & exceed seasonal/yearly revenue & margin targets. + Helped guide seasonal Visual Merchandising, Space Planning, & Account Marketing strategies. + Led key account meetings, attended trade shows & made regular market visits to build relationships, research trends/markets, & gain insights to maintain a finger on the pulse of cool & innovation. + Created powerful processes & presentations to promote & facilitate positive change.
Image Disney Consumer Products // The Walt Disney Company

Disney Consumer Products // The Walt Disney Company

Asst. Product Manager - Licensed Apparel, Footwear & Accessories. | 02/2015 - 05/2015

+ Managed Men’s & Boy’s Apparel, Bags, Accessories, & Footwear licensed product businesses. + Developed & implemented business plans by category, channel, account, licensee, partner brand, & I.P. + Owned cost evaluations for promotional, marketing, research, & creative expenditures. + Consistently met & exceeded quarterly revenue targets & growth goals. + Analyzed & evaluated retail sell-through & quarterly projections to ensure hitting all budgets & forecasts. + Took the lead on key Licensing Partnerships and Collaborations such as: Vans, Stance, & NEFF.
Image Billabong USA

Billabong USA

Merchandiser / Product Developer – Men’s Sportswear. | 06/2012 - 12/2014

+ Led product briefing, design, & development process, including: creation of Line Architecture & Framework, Line Plans, Sourcing Strategy, Cost Negotiations, & Sampling to execute seasonal strategies that achieve brand vision & hit revenue/margin targets for Knits, T-shirts, & Printables categories. + Responsible for $44M/year Printables & Knits business with 10% growth & 55%+ Margins. + Collaborated seamlessly with Design, Sales, Retail/DTC, Marketing, SMU, & Production departments to manage the direction, sourcing, & construction of each style to maximize quality, cost, margins, & delivery. + Analyzed trends, past sales, consumer & key account feedback to gain & maintain market advantage. + Constructed seasonal assortments & margin reports to ensure maximum style / SKU productivity. + Built & Maintained tech packs/BOMs; lead fit sessions & directed Tech Design teams; created product briefs & made them a reality; designed & developed label, hang tag, & trims packages. + Cultivated crucial relationships with domestic & overseas factory partners; diversified factory/source base. + Led complete overhaul of T-shirt Programs with new Yarns, Material/Fabric, Fit, Construction, & Finish. + Created Organic Cotton, Transitional Cotton, Recycled Poly, & other Sustainable Goods programs.
Image Nike, Inc.

Nike, Inc.

Product Line Manager / Product Developer - Emerging Markets & Licensed Team Sports. | 03/2010 - 06/2012

*Product Line Manager* + Planned, Merchandised, Sourced, & Developed Local-for-Local (domestic) seasonal category assortments aligning Apparel, Footwear, & Accessories for Action Sports, NIKE Sportswear, Basketball, Men’s & Women’s Training, Running, Young Athletes, Nike Factory Stores, Footlocker, & Sneakers+ programs. + Aligned local market needs to Regional & Global initiatives, targets, & strategies for over 50 territories. + Accelerated fiscal revenue growth through more efficient creation & lean manufacturing execution of locally sourced & re-developed Regional styles not represented in the Global assortments. + Created Product Creation processes for Quick-Turn Tees, NIKE Factory Store, & Footlocker programs. + Recognized organizational gap & covered key role of Action Sports FW & APP Category Manager. + Sought & initiated up-to-date & innovative ways for factories to create & manufacture the most high- quality & sustainable products with the end goal of becoming close-looped. *Product Developer* + Owned & Lead the development of licensed Performance & Technical Apparel & Accessories, including: Outerwear, On-field & Fanwear Jerseys, Practice Gear, T-shirts, Bags & Backpacks for major licensors – NCAA Football, NFL, USA & Canada Hockey, NCAA Lacrosse, USA Olympics, & Major League Baseball. + Guided & Educated the Design & Merchant partners on achievable product qualities & techniques from a margin & profitability perspective as well as a factory capability/capacity standpoint. + Created, re-aligned, & improved GTM Product Creation Calendar for the Licensed Team Apparel Group. + Completed all Project Craft coursework - designed to elevate classic & modern Apparel craftsmanship. + Had active & significant role on the “Nike Better World” Employee Communication Committee.
Image Billabong USA

Billabong USA

Merchandiser / Product Developer – Men’s Printables & Apparel. | 06/2006 - 02/2010

+ Managed entire product lifecycle, including: market research, concepts, seasonal line plan, product briefs, product development, specs, construction & fit, lab dips, prototypes, samples, & bulk production. + Teamed with vendors to source state-of-the-art materials, embellishments, processes, & technologies. + Helped coordinate transition to international/overseas development & production for Printables. + Created & Implemented Graphics Department calendar; Contracted & Directed freelance designers.
Image Melmarc Products Inc.

Melmarc Products Inc.

Product Developer / Sample Coordinator of the finest tees & fleece. | 09/2004 - 06/2006

+ Expert with T-shirts, Sweatshirts/Fleece, & all things Printables, including: screen-printing, graphic design, artwork separations, embellishment techniques, embroidery, garment washes & specialty finishes. + Teamed up with Sample Department to solve & avoid problems in order to create samples that can be replicated & mass-produced at the highest quality while meeting all customer costs & deadlines. + Corresponded daily with customers, internal partners, as well as domestic & overseas vendors to coordinate, track, organize, & deliver all strike-offs & samples. + Responsible for accurately tracking & negotiating all sampling / development costs with all customers. + Created & delivered samples for Sales Reps, Design Reviews, Trade Shows, & Key GTM Meetings. + Researched & presented innovative ideas, materials, & techniques to customers to help with their seasonal & SMU development & design needs.
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