Brooke Coraldi: Freelance Graphic Designer in San Diego, CA

Works on a project-by-project basis for various company’s print and web needs. • December 2016: Created packaging, logos and preliminary brand guidelines for a craft snack company called VivoTribe. • August 2013: Created a homepage web layout for an event planning software company called UPlanEvents. • Aids in various other print and production needs on a small-scale basis.

Creates various print and web pieces in an agency setting to support both departmental and overall campus needs. • Manages the Dalai Lama public event campaign including: creating a look/feel, web graphics, and advertised print collateral to be used holistically around campus. • Creates print needs for departments including but not limited to: booklets, newsletters, invitations, programs and stationary. • Aids in campus wide brand strategy by creating banners, event collateral, web graphics and other projects based on the guideline specifications.

Branding and packaging for several brands in lifestyle, acquisition based company. • Brand manager for our jewelry brands: MK Collab and Mialisia including but not limited to: directing photo shoots, catalog layout design and creating branding guidelines. • Manages the creation and seasonal updates for jewelry and personal care catalogs including: page layout, directing new product photography, and trend research. • Created branding standards for newly acquired companies. • Creative lead for our annual Women’s Event including: logo, branding, and designing print and web materials.

Design lead that created all in-store collateral for a special concept store within a larger grocery chain. • Created and managed project workflow to communicate some of the unique offers and in-store events. Vehicles of communication included: POP signage, calendars, brochures and store décor. • Influenced brand strategy at store level including creating collateral within guidelines, educating department managers about the new brand and creating new projects. • Managed digital graphics for all 10 restaurant menu boards in the food court area. This included: directing photoshoots for limited/seasonal offers and designing new layouts. • Worked closely with print shop to decide on specs that would both communicate the branded message and stay within budget.

Created promotional product art and prepared files for print.