Exemplary record in driving revenue growth through highly effective brand management
Accomplished professional with proven success leading visual merchandising efforts for world-leading fashion brands at both corporate and in the field, including Abercrombie & Fitch, Hollister, Nordstrom, Victoria’s Secret, and PINK. Delivers exceptional brand experience to customers that is aligned with the brand’s vision and company's business goals. Works in partnership with creative and cross-functional teams to deliver innovative experience from design and marketing concept to store implementation. Proven track record analyzing business and market strategies to provide a seamless and personalized experience across print, digital, and merchandising.

Built Visual Merchandising skill and capability in the field at the Store Leadership and District Manager level to deliver a consistent visual merchandising presentation. Directed Chicago market for Victoria's Secret and PINK stores.
• Built accountability with Store Leadership teams to partner and continuously improve Visual Merchandising to maximize business results and elevate the customer experience through mapping, and in-store execution.
• Actively led weekly presentations with field and executive leadership to collaborate and impact business requirements, store communication, visual merchandising strategies, assortments and the in-store experience.
• Focused on high performing stores in Chicago's fast-paced market with volume of $100 million. Executed volume driving visual merchandising strategies and problem solving to drive conversion and achieve +20 comps.
• Monitored industry trends and competitors within the market. Tested growth opportunities in high volume stores and partnered with cross-functional teams to calibrate and affect the fleet and grow category growth by +10.
• Provided critical feedback and acted as liaison between the field and corporate about customer insights, store operations, inventory concerns, and wins and opportunities for current and future visual presentations.

Market Visual Manager

Promoted to guide overall store experience from conceptual design stages to in-store merchandising strategy and execution. Led pre-season conceptual teams and large-scale initiatives for girls' domestic stores and Gilly Hicks lingerie. Identified marketing campaigns and visual merchandising strategy each season to strategize and conduct programs in 12 markets.
• Relaunched Gilly Hicks brand including store design, fixture rollout and budget management. Worked cross-functionally on fixture capacities, marketing and navigation, assortment planning and sku counts for the space.
• Guided pre-season coordination process working with design and merchants to create store concepts for each season 6-8 months out. Advised on capacities, store layout, marketing concepts and assortment counts.
• Managed all visual communication including brand guide and brand standards. Increased payroll efficiency by +12% through focus on streamlined communication and efficiencies when implementing floorsets.
• Continually focused on must win/grow categories to leverage best merchandise placement strategies, utilizing Tableau to analyze year-to-year departmental AUR, UPC, and achieve category growth and positive comps.
• Led in-store walk throughs of prototype floorsets with senior leadership and cross-functional teams for "sign-off".
• Led team of individuals to produce floorsets for tier 3 stores domestically as well as new store design programs.
• Launched multiple assortment channels including warm-weather, growing business +10 in warm-weather markets.

Visual Merchandising Coordinator

Devised visual strategies for Hollister flagships to create volume driving floorsets and elevated brand experience. Formulated long-term brand vision and evaluated product positioning, including pricing, marketing strategy and styling.
• Led brand guide and floorsets for Hollister flagship stores in London and on 5th Ave with volume of $30 million.
• Instrumental in remodel of 5th Ave. store to elevate customer experience, implement process changes and new store design. Remodel increased profitability of store space by +16% and rolled out to over 150 stores.
• Committed to keeping current with area trends and competitor activity, visiting key regions monthly and participating in overnight support to teach strong problem-solving skills and develop the in-store visual leaders.

• Partnered with store managers weekly to communicate visual merchandising changes and collaborate together on success of strategy changes and influence new strategic plans delivering sales growth.

Visual Merchandising Associate

Created floorsets and visual merchandising strategies for A&F flagship stores internationally driving business +9%.
• Responsible for all store communication and documentation provided to stores to implement floorsets.
• Work with cross-functional partners on conceptual floorsets 6-9 months before season implementation.
• Completed monthly international travel to follow merchandising trends and implement with the A&F brand identity.

Visual Merchandising Assistant

Led team that developed press materials designed to gain media interest and coverage through events and marketing.
• Grew brand sentiment for PINK at Purdue University by +80% by providing on-campus representation and events.

Campus Rep Intern

Partnered with store leadership to understand retail management, retail strategy and departmental interconnectivity.
• Drove volume via compelling displays based on customer insights and in-store promotions.

Retail Intern

Find out detailed information about Brooke Freire,  in Chicago, IL

Brooke Freire: in Chicago, IL

Brooke Freire

Purdue University