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Seasoned digital marketer with exceptional strategy and team leadership skills. Proactive judgment and initiative. Ability to anticipate needs, identify action items and effectively guide a team in delivering campaigns on strategy, on time and within budget. Mentors individual strengths while grooming a collective team to foster growth and collaboration. Capabilities include:
marketing strategy // digital marketing // social media // email marketing // e-commerce // CRM // SEO // paid media // digital content production // shoot production // budget management // client and team management // brand management // project management // microsoft office // G-suite // google analytics // shopify // spredfast // track maven // netbase // activecampaign // mailchimp // flodesk // basecamp // asana // slack

Provided direction and leadership to a variety of clients, cross-functional marketing teams, and internal departments to deliver on-brand social media strategies and meet client KPI’s

Directly oversaw the Senior Account team responsible for content calendar planning & production across all National channels including video, social, email and interactive

Approved estimates and statements of work to ensure budgets were accurate; ensured staff was managing scope of work to those budgets

Created new roles and organizational structure within Account Strategy and Social Media by making suggestions for improvements to proactively meet department workload and client demands

Mentored staff in day-to-day development to achieve maximum efficiency and foster growth

Managed internal and client onboarding of new social media software; drove development and
process around usage of social content review tools

Senior Account Supervisor


Directly responsible for building, leading and managing strong cross-functional marketing campaign teams to anticipate and exceed client expectations

Responsible for account project planning, team resourcing and conflict resolution

Managed cross-functional teams in transitioning projects from initial strategy through execution

Responsible for managing overall National Advertising and Paid Media Budgets

Oversaw data segmentation strategy to increase email marketing and social media performance

Account Supervisor

Interpreted and applied research data to develop successful client recommendations based on creative & technical discovery and known KPIs

Responsible for creating and communicating brand influencer guidelines and hashtags for each new campaign or product launch

Developed messaging, positioning, and social media strategy for client ad campaigns in conjunction with agency Creative Director

Responsible for presenting strategic proposals along with managing agency process for new client business and RFPs

Senior Account Executive

Client lead for content strategy, paid media campaigns and sustaining social calendar

Gathered project requirements to write and present detailed marketing proposals and briefs

Responsible for tracking and presenting digital analytics on a weekly, monthly and quarterly basis

Directly managed content updates via CMS and social media tools to ensure content consistency

Account Executive

Managed internal workflow, production and resources for marketing campaigns including video, print, digital, social and paid media materials

Developed scalable project guidelines and proactively drove contingency plans with creative and development teams

Designed and implemented project timelines based on scope and client expectations

Project Manager

Managed D2C campaign content via all digital platforms to deliver a cohesive brand message

Secured panel of celebrity influencers and campaign spokesperson

Collaborated with PR agency counterparts to develop paid media strategy and secured celebrity
spokesperson, achieving national campaign coverage

Marketing Project Manager

Produced Vans Girls photo & video shoots including wardrobe styling, model casting, product coordination, locations, permits, budget and crew

Researched and communicated key trend stories to e-commerce and social media teams

Planned and managed online content for Vans Girls website and social media tie-ins

Marketing Coordinator

 Filtered and coordinated marketing requests across advertising, PR, sponsorships, event and sports marketing teams

Assisted in coordinating and executing Regional marketing efforts

Assisted with preparation and organization for key retailer focus groups

Marketing Assistant

Find out detailed information about Brooke Kallon,  in LOS ANGELES, CA

Brooke Kallon: in LOS ANGELES, CA

Brooke Kallon

California State University Long Beach

The Herbal Academy