Brooke Kallon: in LOS ANGELES, CA
Brooke Kallon

LOS ANGELES | United States
Skills
No information
Interests
No information
Industries
Creative Agencies
Lifestyle
Outdoor
Yoga
Health & Fitness
Work experience

Fuse Interactive
Senior Account Supervisor | 02/2019 - 12/2019
Provided direction and leadership to a variety of clients, cross-functional marketing teams, and internal departments to deliver on-brand social media strategies and meet client KPI’s
Directly oversaw the Senior Account team responsible for content calendar planning & production across all National channels including video, social, email and interactive
Approved estimates and statements of work to ensure budgets were accurate; ensured staff was managing scope of work to those budgets
Created new roles and organizational structure within Account Strategy and Social Media by making suggestions for improvements to proactively meet department workload and client demands
Mentored staff in day-to-day development to achieve maximum efficiency and foster growth
Managed internal and client onboarding of new social media software; drove development and
process around usage of social content review tools

Fuse Interactive
Account Supervisor | 08/2015 - 01/2019
Directly responsible for building, leading and managing strong cross-functional marketing campaign teams to anticipate and exceed client expectations
Responsible for account project planning, team resourcing and conflict resolution
Managed cross-functional teams in transitioning projects from initial strategy through execution
Responsible for managing overall National Advertising and Paid Media Budgets
Oversaw data segmentation strategy to increase email marketing and social media performance

Fuse Interactive
Senior Account Executive | 06/2014 - 07/2015
Interpreted and applied research data to develop successful client recommendations based on creative & technical discovery and known KPIs
Responsible for creating and communicating brand influencer guidelines and hashtags for each new campaign or product launch
Developed messaging, positioning, and social media strategy for client ad campaigns in conjunction with agency Creative Director
Responsible for presenting strategic proposals along with managing agency process for new client business and RFPs

Fuse Interactive
Account Executive | 06/2012 - 05/2014
Client lead for content strategy, paid media campaigns and sustaining social calendar
Gathered project requirements to write and present detailed marketing proposals and briefs
Responsible for tracking and presenting digital analytics on a weekly, monthly and quarterly basis
Directly managed content updates via CMS and social media tools to ensure content consistency

Fuse Interactive
Project Manager | 07/2011 - 05/2012
Managed internal workflow, production and resources for marketing campaigns including video, print, digital, social and paid media materials
Developed scalable project guidelines and proactively drove contingency plans with creative and development teams
Designed and implemented project timelines based on scope and client expectations

VANS
Marketing Project Manager | 01/2011 - 06/2011
Managed D2C campaign content via all digital platforms to deliver a cohesive brand message
Secured panel of celebrity influencers and campaign spokesperson
Collaborated with PR agency counterparts to develop paid media strategy and secured celebrity
spokesperson, achieving national campaign coverage

VANS
Marketing Coordinator | 01/2010 - 06/2010
Produced Vans Girls photo & video shoots including wardrobe styling, model casting, product coordination, locations, permits, budget and crew
Researched and communicated key trend stories to e-commerce and social media teams
Planned and managed online content for Vans Girls website and social media tie-ins

ROXY
Marketing Assistant | 03/2008 - 11/2009
Filtered and coordinated marketing requests across advertising, PR, sponsorships, event and sports marketing teams
Assisted in coordinating and executing Regional marketing efforts
Assisted with preparation and organization for key retailer focus groups