Moto & Powersports

• Plan, create, and execute yearly marketing plan focused on expanding brand awareness and driving sales.
• Management of social media and email marketing campaigns.
• Build working relationships with publishers to promote online and in-store initiatives.
• Build relationships with content creators in order to insure that we have a constant pipeline of new and engaging content to share.
• Responsible for all store event planning (Distinguished Gentleman's Ride, new bike launches, seasonal parties, monthly group rides, etc.)
• Management of all branding and partnerships. (Ilegal Mezcal, Leftfield NYC, B&H Camera, Dainese, DJI, Helmade, Gear Patrol, Slightly Alabama, Huckberry, Macy's, Saks Fifth Avenue, Ludlow Blunt, Devocion Coffee Roasters, Amaro Montenegro, etc.)

Marketing Manager

• Managing customer experience through the sales cycle.
• Negotiating the sale of new and preowned motorcycles.
• Lead capture and management through our CRM system both online and in-store.

Motorcycle Sales

• All apparel and accessory buying, merchandising, and vendor relationship management. (Triumph, REV'IT!, Bell, Shoei, Ugly Bros, ATWYLD, Hedon, Velomacchi, Tucker, etc.)
• Grew apparel department sales volume 230% in year one with a 39% gross margin.
• Product development and design of Triumph Brooklyn apparel line.
• Created an e-commerce store with Shopify and integrated it into TriumphBRKLYN.com.
• Management, training, and scheduling of Apparel and Accessories salesperson.

Apparel and Accessories Manager

• Determined our marketing goals and executed an integrated cross-channel marketing plan to achieve these with strong, measurable results.
• Managed all social media and marketing communication.
• Planned, promoted, and hosted events at the shop, ranging from art exhibitions with an attendance of 250 to maintenance classes with a class size of 8.
• Developed an e-commerce website and merchandised it with apparel and accessories.
• Built relationships with new vendors and distributors in order to acquire the new brands our customers were asking for.

Freelance Marketing Manager

• Developed, planned, and executed experiential marketing events across the United States. (Barber Vintage Motorycycle Festival, KTM Adventure Rally, BMW MOA Rally, etc.)
• Assisted in creating a comprehensive yearly marketing plan and allocating budget accordingly.
• Built relationships with creators and influencers in order to develop a consistent stream of high quality content to deploy across our social media platforms.
• Increased social media engagement by 100% in two months through the publishing of more consistent, engaging, and relevant content.
• Led the charge on sponsoring the Distinguished Gentleman's Ride resulting in hundreds of thousands of impressions and the engagement of our dealer network.

Junior Brand Manager

Find out detailed information about Bryan Grimes,  in New York, NY

Bryan Grimes: in New York, NY

Bryan Grimes

New York University

The University of Alabama