Snow

General Manager (GM) | P&L Management | Marketing | Strategy | Transformation | Digital, Innovation, Data, AI

Marketing & Sales

An accomplished executive leader in the outdoor and sporting goods space, with 20 years of experience at companies including Specialized Bicycle Components, adidas, Teton Gravity Research, Amer Sports and Backcountry.com. As the Global Vice President of Marketing &amp; Consumer Insights at Zero Motorcycles, I am responsible for defining and executing an integrated marketing strategy that encompasses brand, product, dealer, digital, event and content marketing. I ensure consistent global execution while positioning Zero Motorcycles as the leader in electric motorcycling. My commitment &amp; focus to customer-centricity, coupled with my experience working across small, medium and large businesses, has honed my ability to adapt strategies to meet specific business &amp; customer needs and drive measurable results.

Leading the global marketing strategy to position Zero as the leader in electric motorcycles. Building a unified brand voice, driving digital transformation, and activating data-driven campaigns across markets. Partnering cross-functionally to fuel innovation, revenue, and customer retention.

Global VP of Marketing & Consumer Insights

Drove organization wide transformation with a focus on Operating Expense reduction, re-baselining the
business and determining investment opportunities resulting in a 10% decrease in run rate. 

Establish and lead the corporate Transformation Management Office driving the most impactful
organizational initiatives.

Defined and execute the corporate strategy, setting short and long-term goals for surpassing growth
expectations.

Global VP of Strategy & Business Development

Developed and led a globally integrated, long-term digital strategy for the brand across all rider facing digital touch points of Specialized.com, Specialized mobile Apps, Social Media, Marketplaces and Online Retailers—resulting in 10x D2C eCommerce growth from 2019 to 2023

Optimized Specialized digital partner landscape and launched the marketplace strategy growing revenue 3x from 2019 to 2023.

Implemented a global digital worldwide operating model aligning 120 teammates around the world, bringing together a one team mentality and driving aligned goals and objectives.

Global VP of Digital

Lead all aspects of the end-to-end adidas consumer journey through eCommerce experiences on
adidas.com/us ensuring consumers expectations are exceeded. Functional oversight of on-site merchandising, product launch & master data, guided selling, search engine optimization, A/B testing, on-site personalization, & full funnel optimization.

Influenced the global product & development teams to identify gaps and opportunities, define feature
roadmap, and execute against consumer and business needs. Educated and influenced Global Business Unit leads on US best practices, opportunities, & tactics.

Responsible for 30% increase in conversion YOY through multiple feature improvements and on-going
optimizations. Established, led, & managed a team of 25 individuals in Portland, and 2 in Amsterdam.

Selected as 1 of 4 global individuals mentored by adidas CEO, Kasper Rorsted, over an 18-month period.

Sr. Director Consumer Experience

Lead all aspects of the upper funnel consumer journey on adidas.com/us ensuring progressive steps
were taken towards a leading consumer experience. Responsible for ensuring day-to-day product & category operational excellence was supported. Part of the management team that delivered 80% increase in revenue year over year in 2017. Established, led, & managed a team of 13 individuals.

Director Product & Category Experience - eCommerce

Managed and delivered the site merchandising team and responsibilities, which included creation, style,
and delivery of all product-related assets, product curation, on-site search tuning, and 3rd party site
merchandising tools. Coordinated with Analytics team to understand eCommerce teams to evolve and deliver a best-in-class shopping experience. 

In 2016 adidas US eCom saw an increase of 100%+ in revenue and profitability. Established, led, & managed a team of 7 individuals.

Sr. Manager Site Merchandising - eCommerce

Researched, developed and launched B2C sales for Nikita Clothing & Bonfire Snowboarding including new websites and e-commerce solution for the US & key European countries. Researched & integrated 3rd party plugins to support the online businesses including Braintree, Google Analytics, Avalara, Mailchimp, etc. Responsible for B2C digital marketing driving online awareness, conversion & revenue.

Global eCommerce Manager Salomon Snowboard, Bonfire Outerwear & Nikita Clothing

Managed all aspects of the Teton Gravity Research private label merchandise; including design &
manufacturing, marketing & sales, and customer service. Managed film package media sales both with domestic & international distributors and retailers. Supported athlete team contracts & coordinate marketing strategies to promote brand awareness through athletes.

E-Commerce Manager

Managed sales team responsible for outdoor, action sports, & bike closeout inventory on four one deal at
a time sites. Responsible for inventory management on off-price retail sites, ensuring we hit revenue, margin, turn, & aged inventory targets. In 2011, oversaw the sales of $83M+ for closeout inventory, managing between $15-20M in average inventory (cost of goods).

Sales Manager of Closeouts

Bought action sports retail closeout inventory for WhiskeyMilitia.com; negotiated terms & dating for
select product & worked to create SMU inventory. Controlled pricing for the life cycle of product (full price, off price, one deal at a time price), managing an average on hand of $4.5M (cost of goods).

Whiskey Militia Buyer

Steep and Cheap Visual Merchandiser

Outbound Resolution Supervisor & Customer Service

Bryan Klavitter: General Manager (GM) | P&L Management | Marketing | Strategy | Transformation | Digital, Innovation, Data, AI in Aptos, California

Bryan Klavitter