Bryan Zellner: Direction & Design in Orange, CA

A Creative Design consultancy providing companies with direction, product and branding. Establishing a brands DNA or designing into it. Providing a multitude of Design Services (including: concept, graphics, packaging, teck packs, marketing and sales assets, web design photography.) in the following categories: Lifestyle brands, mens, juniors, knits, activewear, outerwear, denim, accessories, print, etc.

Slake, a creative consultancy and business incubator that specialized in transforming ideas, concepts and napkin sketches into products and businesses. Developed and delivered creative solutions that strengthened our clients’ market distinction and leadership position. Responsible for: strategy, direction, and style, from concept through production. Traveled globally to manage the product development process ensuring quality, standards and on-time delivery. Co-founded Unofish, a sports luxury brand with emphasis on leather goods that was featured in Details, Nylon and Hypebeast.

Conceptualized and set the creative direction in the development of new brands, Con Garra ( partner with Fox Broadcasting ) and Rewash Denim from the vision to the retail presentation. Responsible for all aspects of the creative style development of the brand including trend direction, graphics, prints, apparel, accessories, and marketing materials. Managed, mentored, motivated, and evaluated a team of direct reports. Consistently demonstrated strong team work skills through co-operation working cross functionally to remain focused and meet tight deadlines.

Re-branded the line into a highly marketable, graphic-centric line of street style activewear that started an industry-wide trend. Worked directly with owner Nick Swinmurn (founder of Zappos) to collaborate on the overall direction of the brand. Directed and executed 150 SKUs annually from concept to completion.

Directed all aspects of design and pre-production for apparel and accessories. Managed design department consisting of five direct reports. Drove the strategic trend direction and refreshing of the brand, which resulted in 100% increase in sales within six months.

Designed and developed Third Rail men’s line, cut & sew, and printables. Coordinated art direction and executed graphics for all garments as well as international marketing campaign. Established key relationships with domestic suppliers and vendors.