Bryant Mayberry: Art Director in San Diego, CA
Work experience
Loma Media
Art Director | 11/2021 - Current
• Execute both creative and visual components of a project alongside the production and post-production teams.
• Collaborate and lead creative decisions about visual elements used, styling, and strategy.
• Offer creative feedback and suggestions to best strategize/manage/execute visual stylings of upcoming and current projects.
• Manage creative initiative by guiding a cross-functional creative team in the conception, design, and execution of visual material.
• Execute design work (in both static and video) on various high-caliber projects.
• Work with the internal production team in addition to outside vendors to create and direct visual content within a scope of work.
• Support business development staff by consulting on Design-oriented budgets and creativity for new opportunities and upcoming projects.
• Create and design internal marketing collateral and serve as a key resource in Loma’s Brand.
• Collaborate with members of the Project Team as well as internal/external clients to identify creative and visual solutions to achieve business objectives.

Blenders Eyewear
Creative Director | 08/2019 - 05/2021
• Develop, lead, and manage the creative direction for product launches, sales, and promotions
• Lead strategic product, graphic, and color direction for all product categories including advertising, web, catalogs, and point-of-purchase collateral, etc.
• Provide direction and support for all Blenders branded design projects including product, merchandising, retail store, event activations, etc.
• Direct photographers and videographers to create consistent world-class content.
• Art direct photoshoots on time, on budget, and on-brand capturing content for world-class marketing initiatives.
• Work with the product development team to develop and execute product graphics and color direction.
• Responsible for providing hands-on design, execution, management, and mentorship of design members and external design partners in developing design concepts and materials as well as assigning project responsibilities to team members.

WeckMethod
Creative Director | 03/2019 - 08/2019
• Art direct and manage all visuals graphics, photography, videography, product tech packs, and future product concepts for domestic territories.
• Provide technical and creative leadership for email creative team and collaborates with development.
• Creates and directs a wide range of ideas/designs to ensure the creative execution supports the brand strategy and project objectives.
• Collaborates with account and insight teams on creative briefs and marketing strategies.

GUNNAR Optiks
Senior Graphic Designer / Product Photographer | 06/2017 - 03/2019
• Leads color exploration for products and packaging: color exploration, custom graphics, tech packs, boxes, header cards, hangtags, manuals, labels.
• Collateral: catalogs, brochures, sell sheets, flyers, email blasts, ads, web and social graphics.
• POP and Tradeshow: tradeshow and point-of-purchase displays, graphics, signage.
• Photography: shoot and retouch product, lifestyle, and action photos.
• Video: shoot and edit in-house video projects, as well as collaborate with outside video producers and editors on more complex projects
Aztec Shops Ltd
Graphic Designer (Specialty Projects) | 08/2007 - 11/2017
• Mock Up, Render and Build 3d displays for In store, Point-of-Purchase, Main display window & SDSU President's personal display window
• Design and lead specialty projects for the SDSU Bookstore and SDSU Events
• Organized and Direct photo shoots for top marketing campaigns
• Lead multiple team members through ambitious tasks and time sensitive projects

Bad Boy Brands
SENIOR GRAPHIC DESIGNER & Lead PHOTOGRAPHER | 08/2014 - 06/2017
• Lead design direction for domestic and international branches and brands for Bad Boy Brands (ex: Bad Boy MMA, Bad Boy Club, Bad Girl, etc).
• Lead design development for all media including magazines, digital emailer, social media, animation, videography and custom designs.
• Directed, filmed & edited photography for most media, Including athlete photos, videography and product photos.
• Configured, built and render out 3d products for print ads and video shorts
Dragon
Graphic Design Intern | 09/2008 - 12/2008
• Submitted layout designs that were published worldwide in both domestic and international magazines
• Design the “LIL D” signature series logo for the child snow goggle line
• Prepared color theories and layout style for future motor cross and snowboarding campaigns
• Assisted in creating the 2009 Dragon Alliance annual sales brochure