Bryon Schroeder: in Manhattan Beach, CA
Bryon Schroeder
Manhattan Beach | United States
Skills
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Interests
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Work experience
MOBS Shoes
Head of Footwear Design | 01/2017 - 06/2019
- Partner with leadership team to create brand mission, vision, position and identity.
- Led team to develop a consumer target and sales strategy based on market opportunities and brand vision.
- Drove the process to develop seasonal creative directions based on shared vision, resulting in CMG palettes.
- Design and develop new footwear creation for all collections, including lasts, tooling and patterns.
- Build and implement the product creation calendar based on business specific and factory partner needs.
- Identify efficiencies in all aspects of business planning to maximize opportunities and reduce operational costs.
- Build and implement multiple iterations of website and ecommerce store.
- Establish short and long term goals for SEO strategy and execution.
- Manage external PR team to create brand awareness through influencer marketing, editorial and events.
- Set up and manage social media marketing tools.
- Manage external agency to develop seasonal content creation for website, social and digital ads.
- Create and manage digital advertising strategy.
Ursa Major Design
Founder | 10/2013 - 01/2017
- Consulting agency for product innovation, design, development, sourcing, market analysis and trend research.
- Established and developed a diverse client list including Chaco, MOBS, Spenco and Ccilu.
DC Shoes
Global Design Director | 11/2010 - 10/2013
- Re-defined the DC brand identity based on authenticity and innovation in the action sports market.
- Led the leadership team to identify and develop market opportunities and strategy.
- Drove collaboration between footwear, apparel and marketing to create a consistent and shared vision.
- Developed rich seasonal stories through the lens of action sports to connect with the DC customer.
- Presented seasonal creative direction and product collections to key stake holders and regional partners.
- Created and implemented new tools to enable product creation team efficiency and accountability.
- Managed and supported a team of ten footwear, color and material designers.
- Led product, color and material design reviews through effective process management.
- Created and implemented a consumer aligned product category and business strategy.
- Developed and executed an authentic skateboard innovation strategy.
- Launched a new action sports training category informed by moto-cross athletes.
- Launched a new seasonal boot category informed by snowboard athletes.
- Managed snowboard boot design resources for multiple seasons.
- Collaborated with development to consolidate factory base, improve overall quality and increase margin.
- Implemented a regional demand tool to maximize global market opportunities and support regional partners.
- Acted as an ambassador and spokesperson for DC Shoes in the media community.
- Worked with triad teams and individual designers to facilitate best practices.
- Developed talent, teamwork and diversity through individual goal setting, coaching and annual reviews.
Nike Inc
Global Design Director - NSW Footwear | 03/2008 - 11/2010
- Defined a new vision, mission and position for NSW and the Metro Sport style choice.
- Collaborated with the leadership triad to identify and develop market opportunities and business strategy.
- Developed seasonal stories through the lens of sport culture to connect with the sportswear consumer.
- Presented seasonal creative direction and product collections to key stake holders and regional partners.
- Collaborated with apparel teams to deliver cohesive head to toe collections.
- Managed and supported a team of five footwear, color and material designers.
- Developed consumer relevant innovation, i.e. "Vactech", sustainability and seasonality.
- Scheduled and conducted product, color and material design reviews through effective process management.
- Led and inspired design community engagement through key design team interactions.
- Developed talent, teamwork and diversity through individual goal setting, coaching and annual reviews.
NSW Footwear
Senior Designer | 03/2006 - 03/2008
- Sales volume from $85M in 2004 to $500M in 2008.
- Designed and developed fully integrated premium footwear collections embodying innovation, sport and style.
- Drove key product initiatives requiring higher levels of technical knowledge and craftsmanship.
- Led the NSW footwear team to deliver a cross-category collection to celebrate the world of dance.
- Worked with a multi-category leadership team to re-launch "Zoom Air".
- Remotely engaged and mentored design staff based in Europe.
- Selected for a six-week design immersion program, working at Nike HQ in Hilversum, Netherlands.
- Drove the process change to integrate color and material design into the design team.
- Awarded 2006 Nike Shoe Dog award for "Best Sport Culture Shoe".
- Represented Nike in the media community.
- Mentored young designers.
NSW Footwear
Designer II | 03/2004 - 03/2006
- Designed brand relevant footwear to dominate the women's sportswear market.
- Collaborated with the design team to develop seasonal stories to inform color, material and graphic direction.
- Presented seasonal designs at concept debut to senior and executive management teams.
- Networked within the greater Nike community to advance brand and product knowledge.
- Engaged with senior design talent in innovation kitchen to advance knowledge of product innovation.
- Travelled key markets in Paris, London and Stockholm to gain unique regional specific consumer insights.
Nike Inc
Director of Design and Development | 03/2003 - 03/2004
March 2003 - March 2004
- Designed and developed footwear collections for Kenneth Cole Reaction based on seasonal trends.
- Established factory sources in China to diversify factory base and expand footwear production capacity.
Diesel Footwear
Designer | 08/1999 - 03/2003
- Sales volume grew from $15M in 1999 to $285M in 2003.
- Designed footwear in a diverse range of constructions and categories.
- Created seasonal footwear collections under the direction of the Global Creative Director in Italy.
- Collaborated with the Italy based apparel design team to build cohesive seasonal collections.
- Traveled Europe extensively for seasonal trend inspiration, consumer insights and market research.
- Managed extensive product collections from concept to production.
- Created line plans based on historical sales data, brand direction and seasonal trends.
- Designed and developed footwear in Italy, Spain, Taiwan and China.
- Produced seasonal fashion shows including styling and casting.
- Awarded 2002 FHM Men's footwear Brand of the Year.
- Awarded 2001 PLUS award in Men's Streetwear category.
Deckers Outdoor Corp
Designer - Teva & Simple | 08/1998 - 08/1999
- Worked with sponsored athletes to gain consumer insights and define innovation (Teva).
- Developed multiple patented webbing systems for technical sandals (Teva).
- Designed seasonal collections of sandals, including foot-beds, outsoles, uppers and webbing (Teva).
- Designed brand relevant footwear to expand product assortment in the skate and lifestyle market (Simple).
- Researched and developed seasonal color, material and graphic palettes.
- Expanded product manufacturing knowledge by working with multiple factories in China.