Bryon Schroeder: in Manhattan Beach, CA

- Partner with leadership team to create brand mission, vision, position and identity. - Led team to develop a consumer target and sales strategy based on market opportunities and brand vision. - Drove the process to develop seasonal creative directions based on shared vision, resulting in CMG palettes. - Design and develop new footwear creation for all collections, including lasts, tooling and patterns. - Build and implement the product creation calendar based on business specific and factory partner needs. - Identify efficiencies in all aspects of business planning to maximize opportunities and reduce operational costs. - Build and implement multiple iterations of website and ecommerce store. - Establish short and long term goals for SEO strategy and execution. - Manage external PR team to create brand awareness through influencer marketing, editorial and events. - Set up and manage social media marketing tools. - Manage external agency to develop seasonal content creation for website, social and digital ads. - Create and manage digital advertising strategy.

- Consulting agency for product innovation, design, development, sourcing, market analysis and trend research. - Established and developed a diverse client list including Chaco, MOBS, Spenco and Ccilu.

- Re-defined the DC brand identity based on authenticity and innovation in the action sports market. - Led the leadership team to identify and develop market opportunities and strategy. - Drove collaboration between footwear, apparel and marketing to create a consistent and shared vision. - Developed rich seasonal stories through the lens of action sports to connect with the DC customer. - Presented seasonal creative direction and product collections to key stake holders and regional partners. - Created and implemented new tools to enable product creation team efficiency and accountability. - Managed and supported a team of ten footwear, color and material designers. - Led product, color and material design reviews through effective process management. - Created and implemented a consumer aligned product category and business strategy. - Developed and executed an authentic skateboard innovation strategy. - Launched a new action sports training category informed by moto-cross athletes. - Launched a new seasonal boot category informed by snowboard athletes. - Managed snowboard boot design resources for multiple seasons. - Collaborated with development to consolidate factory base, improve overall quality and increase margin. - Implemented a regional demand tool to maximize global market opportunities and support regional partners. - Acted as an ambassador and spokesperson for DC Shoes in the media community. - Worked with triad teams and individual designers to facilitate best practices. - Developed talent, teamwork and diversity through individual goal setting, coaching and annual reviews.

- Defined a new vision, mission and position for NSW and the Metro Sport style choice. - Collaborated with the leadership triad to identify and develop market opportunities and business strategy. - Developed seasonal stories through the lens of sport culture to connect with the sportswear consumer. - Presented seasonal creative direction and product collections to key stake holders and regional partners. - Collaborated with apparel teams to deliver cohesive head to toe collections. - Managed and supported a team of five footwear, color and material designers. - Developed consumer relevant innovation, i.e. "Vactech", sustainability and seasonality. - Scheduled and conducted product, color and material design reviews through effective process management. - Led and inspired design community engagement through key design team interactions. - Developed talent, teamwork and diversity through individual goal setting, coaching and annual reviews.

- Sales volume from $85M in 2004 to $500M in 2008. - Designed and developed fully integrated premium footwear collections embodying innovation, sport and style. - Drove key product initiatives requiring higher levels of technical knowledge and craftsmanship. - Led the NSW footwear team to deliver a cross-category collection to celebrate the world of dance. - Worked with a multi-category leadership team to re-launch "Zoom Air". - Remotely engaged and mentored design staff based in Europe. - Selected for a six-week design immersion program, working at Nike HQ in Hilversum, Netherlands. - Drove the process change to integrate color and material design into the design team. - Awarded 2006 Nike Shoe Dog award for "Best Sport Culture Shoe". - Represented Nike in the media community. - Mentored young designers.

- Designed brand relevant footwear to dominate the women's sportswear market. - Collaborated with the design team to develop seasonal stories to inform color, material and graphic direction. - Presented seasonal designs at concept debut to senior and executive management teams. - Networked within the greater Nike community to advance brand and product knowledge. - Engaged with senior design talent in innovation kitchen to advance knowledge of product innovation. - Travelled key markets in Paris, London and Stockholm to gain unique regional specific consumer insights.

March 2003 - March 2004 - Designed and developed footwear collections for Kenneth Cole Reaction based on seasonal trends. - Established factory sources in China to diversify factory base and expand footwear production capacity.

- Sales volume grew from $15M in 1999 to $285M in 2003. - Designed footwear in a diverse range of constructions and categories. - Created seasonal footwear collections under the direction of the Global Creative Director in Italy. - Collaborated with the Italy based apparel design team to build cohesive seasonal collections. - Traveled Europe extensively for seasonal trend inspiration, consumer insights and market research. - Managed extensive product collections from concept to production. - Created line plans based on historical sales data, brand direction and seasonal trends. - Designed and developed footwear in Italy, Spain, Taiwan and China. - Produced seasonal fashion shows including styling and casting. - Awarded 2002 FHM Men's footwear Brand of the Year. - Awarded 2001 PLUS award in Men's Streetwear category.

- Worked with sponsored athletes to gain consumer insights and define innovation (Teva). - Developed multiple patented webbing systems for technical sandals (Teva). - Designed seasonal collections of sandals, including foot-beds, outsoles, uppers and webbing (Teva). - Designed brand relevant footwear to expand product assortment in the skate and lifestyle market (Simple). - Researched and developed seasonal color, material and graphic palettes. - Expanded product manufacturing knowledge by working with multiple factories in China.