Cairo Foster: Marketing Manager in Denver, Colorado
Cairo Foster
![Profile avatar](https://content.malakye.com/media/uploads/images/personalprofiles/thumbs/717526_638248655868349950.jpeg)
Marketing Manager
Denver | United States
Skills
No information
Interests
Camping
Hiking
Biking
Outdoors
Skateboarding
Snowboarding
Industries
Fashion
Lifestyle
Outdoor
Skate
Snow
Streetwear
Work experience
![Image Crocs](https://content.malakye.com/media/logos/images/4903.gif)
Crocs
Integrated Marketing Manager, Americas | 09/2023 - Current
NHS, Inc.
Global Brand Marketing Manager, NHS, Inc. / MOB Grip, Ricta Wheels | 02/2021 - 03/2023
- Generated demand creation for the largest grip tape accessory company within skateboarding
- Lead the processes, functions, and outputs for marketing across owned and earned channels
- Managed annual budget for $4+ million business
- Collaborated with team of domestic and international videographers & photographers
- Developed endemic and non-endemic partnerships
- Presented products and line plans seasonally to groups of 100+ attendees at sales meetings,
launches, and summits
adidas Originals
Global Senior Manager, Digital Brand Marketing / Top Creators, Statement, and Skateboarding | 06/2020 - 02/2021
- Oversaw global digital campaigns for Ivy Park collab with Beyonce, Pharrell Williams, adidas Skateboarding and Statement partners - i.e. Bad Bunny, Human Made, Fucking Awesome, etc.
- Collaborated with a variety of teams within the broader adidas digital organization (Activation, Publishing, Operations, Social, PR)
- Provided regional teams with strategic support to activate on market levels globally
- Managed agencies and team of direct-reports nationally & globally
- Liaised between leadership and regional teams to activate best in class global digital marketing /
advertising campaigns
adidas Originals
Global Senior Manager, Digital Brand Marketing & PR / adidas Skateboarding | 03/2019 - 06/2020
- Oversaw global digital campaigns for adidas Skateboarding
- Managed agencies (PR and Creative) and one direct-report (Social Media Manager)
- Maximized opportunities to extend brand campaigns through PR, Social and Digital
![Image adidas](https://s3.us-west-2.amazonaws.com/malakye-content/photos/users/14d07852-e206-493c-8cdd-2fe749775744/AVATAR/4fb54040-a6da-425a-abb6-c5a9581f9cad.jpeg)
adidas
Global Social Media Manager / Action Sports (Skateboarding & Snowboarding) | 08/2016 - 10/2019
- Developed and implement digital content strategy across social channels - owned and athlete
- Managed advertising agencies to implement paid strategy
- Supported regional Newsroom counterparts for market level activation of global strategies
- Cultivated cross-category relationships to broaden reach of Action Sports campaigns
- Conceived, briefed and produced content (e.g., video / social) in support of brand campaigns
- Monitored & measured multi-channel KPIs to optimize and refine digital efforts
![Image adidas](https://s3.us-west-2.amazonaws.com/malakye-content/photos/users/14d07852-e206-493c-8cdd-2fe749775744/AVATAR/4fb54040-a6da-425a-abb6-c5a9581f9cad.jpeg)
adidas
NAM Project & Events Manager / Action Sports (Skateboarding & Snowboarding) | 02/2016 - 09/2016
- Supported release of 3 global premieres (Los Angeles, New York City and Portland) for adidas
Skateboarding's first full-length film – Away Days
- Conceived, managed and produced bi-coastal Away Days Team Tour following the release of
Away Days
- Managed agency support of tour and collaborated with Sports Marketing to coordinate athlete
presence throughout tour