Caitlin Gutierrez:

Executed digital marketing strategy, including 10 social media posts, 7 email blasts, and 3 blog posts Tracked social, email, and website analytics and brought in 1500+ website visitors through efforts Collaborated with teammates to schedule content across channels and create digital assets

Managed 2 social channels (Twitter, LinkedIn) and crafted copy and graphics for 60+ daily posts Evaluated social media analytics and accumulated 150 new followers and 3,000 post impressions Planned web summit event logistics and communications and recruited 5 influencers as speakers

Launched 2 A/B tests across eCommerce website live to 1 million users improve UX and content Collaborated cross-functionally and monitored that A/B test assets were accurate and on schedule Boosted website engagement and conversion by 5% and presented recommendations to 60+ people

Published promotional emails to 100+ prospective customers daily to improve local awareness Wrote 4 monthly newsletters to 300+ past customers to share company news and build retention Engaged with customers over phone, email, and in-person and boosted company sales by $2000

Acted as on-campus brand ambassador, presented to 50+ classes, and passed out 500+ fliers Reached out to 20+ organizations and partnered with 3 to plan events and promote Proprep website Advertised to 200+ SJSU STEM students and staff and brought in 50 new membership sign-ups