Caitlin Lee: Director of Growth in Denver, CO
Caitlin Lee
Director of Growth
Denver | United States
Skills
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Interests
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Industries
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Work experience
GloveBox
Director of Growth | 04/2022 - Current
? Lead the development and execution of growth marketing strategies to drive engagement and retention across multiple channels and segments.
? Achieved a 566% increase in the number of leads generated through various digital marketing
campaigns in six months.
? Collaborate with cross-functional teams, including product, design, sales, and engineering to optimize user experience and drive increased business and customer retention.
? Continuously identify new concepts and opportunities for customer growth and optimization
through market research and current customer journey.
The Daily Collegian
Photo and Social Media Content Strategist | 10/2016 - 05/2020
? Effectively led and managed a team of 15-20 photographers, overseeing all aspects of their work.
? Coordinated visual content across social media platforms, resulting in a 71% increase in Instagram followers.
? Utilized analytics to actively monitor top performing stories and social media posts, resulting in effective planning and promotion of content on a weekly basis.
Skills
? Hubspot
? Notion
? Adobe Creative Suite
? Sendgrid
? Copywriting (Email, Website, Social Media, B2B, Product, SEO)
? Content marketing strategy and execution
? Organization and attention to detail