Caitlin Lee: Director of Growth in Denver, CO

Caitlin Lee

Director of Growth
Denver | United States
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Work experience
Image GloveBox

GloveBox

Director of Growth | 04/2022 - Current

? Lead the development and execution of growth marketing strategies to drive engagement and retention across multiple channels and segments. ? Achieved a 566% increase in the number of leads generated through various digital marketing campaigns in six months. ? Collaborate with cross-functional teams, including product, design, sales, and engineering to optimize user experience and drive increased business and customer retention. ? Continuously identify new concepts and opportunities for customer growth and optimization through market research and current customer journey.
Image The Daily Collegian

The Daily Collegian

Photo and Social Media Content Strategist | 10/2016 - 05/2020

? Effectively led and managed a team of 15-20 photographers, overseeing all aspects of their work. ? Coordinated visual content across social media platforms, resulting in a 71% increase in Instagram followers. ? Utilized analytics to actively monitor top performing stories and social media posts, resulting in effective planning and promotion of content on a weekly basis. Skills ? Hubspot ? Notion ? Adobe Creative Suite ? Sendgrid ? Copywriting (Email, Website, Social Media, B2B, Product, SEO) ? Content marketing strategy and execution ? Organization and attention to detail
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