Caitlin Skapars:
Caitlin Skapars
United States
Skills
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Interests
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Industries
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Work experience
Dance Place
Social Media & Communications Intern | 09/2021 - 05/2022
? Design and coordinate photos/graphics for upcoming performance and advertising campaigns.
? Analyze weekly engagement and curate posts to increase participation at the local and national level to over
5,000 followers amongst digital media.
? Composed wide-reach email blasts to go to 13,000 patrons, and archived over 300 monthly articles and media that
increased our reader intake by 12%.
? Assist in information gathering from upcoming performing artists to curate individualized copy and marketing
strategies.
? Upkeep website maintenance and programming throughout the year, while uploading press and event pages.
Transcend Productions
Marketing & Event Assistant | 01/2022 - 04/2022
Implement marketing strategies to social media channels with a mass following over 15,000 accounts and review
marketing trends relative to the company that increased the following by 10%.
? Manage and execute live social media posts during mass events with over 500 customers.
? Research and collect current data of over 20 competitors' locations and dates, as well as culminate over 2000
dance studio names and information.
? Locate, process, and archive music and photography for each event location to use for marketing plans
throughout the fiscal year.
James Madison University Athletic Marketing
Established an internship | 01/2020 - 05/2020
between Athletics and the College of Arts & Letters that focuses on media in the sports
conglomerate.
? Curate and Design email, social media, and flier graphics to send to 20,000 undergraduate students and alumni.
? Plan and execute marketing strategies for paper and digital media across the university grounds.