Bachelor of Science in Merchandising Management

Creative Agencies

Outdoor

Streetwear

Instrumental in leading and rebuilding performance and lifestyle brands, creative direction, merchandising and design, digital retail, as well as global and regional wholesale processes. Background skillset is equal parts strategic, analytical, and tactical, with the ability to both set strategic vision, enable the execution of this vision through detailed process, and track progress against this vision.   Strong background in analytics, organizing, training & development program, converting concept to reality, and scaling efficiencies to achieve priorities. Develops and maintains long-term professional relations through excellent communication and interpersonal skills, highly effective cross-functional leader.  
Highlights of Expertise
•	Cross-functional operations efficiencies
•	Geo Brand Strategy and Development
•	Agency and 3rd party relationships
•	Digital Analytics, Metrics & Marketing
•	Creative design & development leader
	•	P & L owner and manager
•	Global Commercial Strategy and Segmentation
•	Team Development and Succession
•	Client Relationship Management
•	Product Merchandising and Design


Led integrated consumer strategy for the Oakley Brand(s) across all Apparel/Footwear/Accessory categories through the lens of product influence and innovation, operational efficiency, merchandise, marketing, and brand moments.  BU’s include Action Sports, Golf, Outdoor, Training, Tennis, Surf, Cycling, and Lifestyle.  Owner of trend, culture, mood, and seasonal stories to deliver an on-target product story that provides unique and relevant product positioning across multiple GEOs. Owned global direction, product roadmap, calendar, process, and AFA P&L end to end.  Champion product insights, brand moments, launches, across 2-5-10 yr. strategic plans.  Collaborate and lead cross-functional partners, influencers, accounts, and commercial teams to execute initiatives, maximize communication, and achieve efficient product positioning. Communicate reports of product presentations, roadmaps, and output at each milestone with senior leadership for informed decision-making.  Implement GTM strategies and organize trade shows and key channel events by collaborating with PR, marketing, as well as events teams to increase brand image. Conduct detail market research to coupe with fluctuating market trends. 
•	ACHIEVEMENTS AND INITIATIVES-
•	Improved KA penetration 40% yoy
•	Created commercial tools, content, and logistics platforms for improving brand alignment and global consistency
•	Implemented 360 consumer journey approach for 3x engagement
•	Redefined success in brief execution, handoff, and accuracy of finished product


Director - apparel, footwear, accessories

Oversaw process, operations and development of apparel lines as well as owning analytics, market analysis, and account segmentation by deploying global product and brand strategies, including, but not limited to collaborations, hype, and energy division. Led the Product creation team (4 direct reports) to deliver compelling and efficient product assortment for high-rate global adoption. Owned P & L, inventory, and speed to market goals for men’s category.  Prepared and oversaw global product line with focus on identifying opportunities and driving innovation. Improved line architecture to identify white space growth opportunities and meet brand’s financial growth goals as well as objectives. Administered local and global business plans to meet marketing, product design, and sales needs.  Developed line architecture to meet financial goals x key account growth, resulting in improved bottom and top line CAGR.  Led GTM meetings and Trade show events
•	Increased Key account growth across global market by 25%.
•	Led Cross functional WIP meeting across Design, Development, Graphics, Supply chain, and Merchandising teams
•	Led new ‘Converse’ fit project, redefined brand standard, rebuilt fit for all silhouettes
•	Worked directly with factories to improve speed to market, read & react timeline


GLOBAL CATEGORY MANAGER

Led Buying, Planning teams (5 direct reports) to deliver product and market relevant assortments that drove revenue, efficiency, and profitability through effective merchandising strategies for the NAM own-retail channel. BU’s include Outdoor, Action Sports, Originals, Adidas Golf, Tennis, Running, Soccer, Training, Running, and Basketball.  Planned and developed merchandising tactics that balance customers’ expectations and company’s objectives, with partnership with finance partners. Owned OTB, life cycle management, analytics, inventory, and financial deliverables.  Analyzed sales figures, customer’s reactions, and market trends to anticipate product needs and plan product ranges/stock. Maximized customer interest and sales levels by product assortment techniques. Managed licensed and third-party partners, led GTM meetings and Trade show events
•	Drove Expansion for Action Sports, Premium labels Stella McCartney, PDS, and J Scott
•	Influenced line direction and SMU creation through analytics and strategy deliverables
•	Improved turn efficiency, sell-thru, GMROI, and overall MMU profitability
•	Led weekly cross functional meetings across PR, Social, Marketing, and Sr. leadership teams
•	Schemed High profile launch events with athlete, entertainer, and collaboration teams.  
ACHIEVEMENTS AND INITIATIVES-
•	World ‘Boost’ launch, positioning, activation, and execution
•	Developed new GTM tools and line review methodology for higher adoption rate
•	MAP merchandising software testing, execution, and implementation



SR. MERCHANDISING MANAGER

Led Buying, Merchandising, Design and Development teams to build Direct to Consumer line, SMU, and Factory Direct.  Product manager for CTC across both full price and off-price brick and mortar, as well as ecommerce and licensed business channels to product assortments and strategy. Worked directly with overseas factories to manage the development of large-scale product programs and initiatives, speed to market improvements, inventory, and life cycle strategy, and incorporates market share positioning and gains into all business strategy.  Enhanced multi skill team competencies via inspirational leadership and nurturing mentorship. Oversaw exit strategies of product life cycle to ensure profitability. Administered complete POS execution and marketing of brands to ensure seamless flow of business operations. Built successful product tiers from production to retail outlet. 
•	Successfully launched ‘wear to work’ category, concept to creation
•	Successfully launched Ecommerce Channel, concept to creation
•	Led and developed Associate buyers, asst. buyers, ecom. Buyers, licensed buyers, and planning team members
•	Improved margin and turn through regional assortment planning and factory adoption



GMM RETAIL

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Oregon State University