Caleb Mings: Graphic & Web Designer/ Contributor in Hesperia, CA
Caleb Mings
Graphic & Web Designer/ Contributor
Hesperia | United States
Skills
No information
Industries
Moto & Powersports
Work experience
World Sand Drag News WSDN
Graphic & Web Designer/ Contributor | 08/2018 - Current
Graphic & Web Designer/ Contributor
Create graphics for social media and web use. WSDN brand management. Contribute to and update the worldsanddragnews.com website.
Manage all social media for WSDN.
Live stream race events.
Author articles and post race highlights.
Oversaw the WSDN rebranding initiative including name change, new logo, and new website launched in January of 2020.
SoCal Sand Drag Association
Graphic Design & Marketing | 05/2019 - Current
Graphic Design & Marketing Manager
Develop digital assets and campaigns for all So Cal Sand Drag Association races. Manage all social media accounts and sponsor deliverables.
Deliver print ready files for race flyers and trophy art.
Manage social media interaction and growth on Facebook and Instagram.
Lasso
Graphic Designer | 12/2020 - 08/2022
Graphic & Web Designer (Marketing & Special Operations)
Develop targeted materials for use in digital and print mediums for the Lasso brand. Worked with the interior Marketing team of Lasso as well as strategic partners outside the organization. Troubleshoot and diagnose web related issues in an ecommerce setting, communicating needs back to the department for improvements on conversion methods, branding, etc. Oversee all operations within the lassogear.com website making important judgment calls to increase the site’s effectiveness and document and report changes and operational data back to the marketing team. Work with international partners in setting up regional sites and marketing materials. Assist in creative materials including photo and video shoots, event management and sales, and cross department systems. Work with the CEO to create materials and systems to benefit other departments and increase efficiency.
Targeted Markets: Athletic Apparel, Health & Wellness, Professional and Amateur Sports Markets, Outdoor/ Adventure
Design, create, and execute print collateral for use domestically and internationally in a variety of discipline verticals
Manage all ecommerce activities within lassogear.com including site branding, systems, technical integrations, data analysis, and more
Under Special Operations, help facilitate new systems and operations to benefit multiple sectors and departments of the company
Assist in social media, email, and web campaign strategy and materials
Communicate with international teams to implement multi-national campaigns and systems
Mad Media
Lead Graphic Designer | 12/2018 - 12/2020
Lead Graphic Designer and Event Brand Manager
Provide print and digital marketing materials for multiple brands and agency owned events. Led conceptual design, art direction, and delivery of culturally engaging content across physical and web platforms. Production of t-shirt graphics, print collateral, social media campaigns, websites, and event branding.
Targeted Markets: Off Road Racing, Outdoor Apparel and Accessories, Event and Promotions
Mint 400 Off-Road Race Event campaign creative coordinator, assist in apparel and accessory merchandising design and development. Web designer and site manager, 2020 Mint 400 Branding Director. Live stream graphics and information manager. Event branding including design, production, assembly, and installation of branding materials.
UTV World Championship Off-Road Race campaign creative coordinator, assist in apparel and accessory merchandising design and development. Web designer and site manager, onsite event brand manager. Live stream graphics and information manager. Onsite sales coordinator. 2020 UTV World Championship Branding Director including design, production, assembly, and installation of branding materials.
Dirt Co. Off Road Apparel and Accessories artist, creative coordinator, apparel and accessory merchandising and design. Web designer and site manager. Social media graphics designer and assistant manager. On site sales coordinator.
UTV Underground web designer and site manager. Campaign and news contributor.
Legends Rally web, social, and print graphic designer.
Client campaign creative coordinator and manager, apparel and accessory merchandising, design, development and production of end product delivery to client.