Caleb Rancourt: Product & Prod. Artwork Design in Seattle, Washington

Design production artwork for mass production processes and marketing support. Guide professional athletes through the creative process while practicing patience, intuition, & discretion.

Pure’d is a mobile app that helps users grow their disc golf community without the downsides of traditional social media. Pure'd enables users to connect and communicate with nearby players, coordinate opportunities to play, and curated disc golf content fuels player improvement. Launching this October, Pure’d is dedicated to growing the sport one round at a time. PuredDiscGolf.com | IG:@PuredDiscGolf

Assisted the Brewmaster in prepping, brewing, and monitoring batches of beer on a 15 bbl system. Maintained a sanitary work environment in the brewery, made deliveries throughout the Bay Area, and bar tended as needed.

Helped clients better position their products and brand by planning and executing data-driven, controlled, multi-week retail tests. Managed product shipping logistics, in-market staff, digital and print marketing campaigns, and project budgets.

Created digital and physical models to understand the materiality and scale of furniture designs. Developed project workflows and processes to enable team efficiency. Retouched product photography for company portfolio, sourced print collateral, created product cut sheets and look book to assist as sales support tools.

Supported 19 offices across the globe developing content rich RFP responses resulting in over 1MM of awarded projects. Balanced 3-5 deadlines with life spans ranging from 2-4 weeks. Contributed to social media strategy and execution of tactics using Sprout Social and Google Analytics.

Managed the social media presence of the largest Interiors firm in Virginia. Created the company blog (weekly posts). Doubled the web traffic in 8 months and reduced the overall bounce rate.

Connected customers with the right product by understanding their riding goals, experience, and tastes. Encouraged brand loyalty through storytelling about the shops history and impact of shopping locally. Assembled and maintained snowboarding and skateboarding equipment.

Led a team of 5 design interns documenting local manufacturers, conducted design thinking exercises with non-designers and co-created product concepts to be produced locally. Launched Design House’s first product, the Reveal Photo Frame, on Kickstarter by raising $23K in 25 days. https://goo.gl/nee3tT

Championed a rebranding, administered the company’s CRM system, managed the marketing calendar and annual marketing budget (Apx. 200K). Developed branded marketing collateral and advertisements. Coordinated and led teams to trade shows. Improved the sales process experience resulting in a 12% increase increase in project implementation rates. Pulled data from PSI’s business systems and analyzed it using pivot tables. Provided reports to managers to help them make business decisions. Led teams to trade shows in the USA and Costa Rica.