Head of Marketing

Marketing & Sales

A crypto/blockchain data and software company that provides solutions for the top financial
institutions enterprise products to help usher in Web3.

Refocusing and readjusting brand image and marketing efforts to become a global enterprise
crypto SaaS company while building an 12-person team of managers and specialists for all of Lukka's marketing efforts including external communications, paid digital media, Formula E
team sponsorship, website development, email automation, social media, event management,
design, and budgetary data-driven decisions.

- KPI improvements
-2.5x Lead Volume YoY
-600% Decrease in Cost per Lead YoY
-ARR of 10:1 ROI for the year 2022

A marketing agency that I created to help a multitude of various types of companies
grow from the ground-up. Focused on pre-seed companies, ACTV Marketing was built to help companies
accomplish their goals.

Established marketing campaigns that created an environment for growth with client's
companies ranging from B2C to B2B businesses. Managing over $3,000,000 in monthly spend.
Companies include but are not limited to Reach Reporting, LotCop, Keypoint Solutions,
Zerorez, Equity Legal, Spire Ranges, and many others. Specialties include:

- Paid Media Platforms (Google Ads, Facebook & Instagram Advertising, Microsoft Ads, YouTube, Twitter, Pinterest, LinkedIn)
- Email Marketing & Automation
- Content Marketing & Social Media
- Search Engine Optimization (SEO)
- Conversion Optimization

Digital Marketing Freelancer

(Now - DentalQore) - A medical and dental marketing agency that's main focus is
website development for medical and dental practices.

Created and Developed Digital Marketing Team with up to 10+ specialists. Managed over
$1,000,000 in monthly spend for dental and medical offices. Improved 2.5:1 ROI to 5:1 for overall performance.

- Built team from 0 to 11
- 5:1 ROI

Director of Paid Ads

A clothing truck that specialized in trendy clothing that would travel from location to location selling to various types of customers.

Owned Utah's one and only fashion truck.

- Created business to sell for over 200% of initial investment
- Designed all marketing advertising (ads, website, photography, etc   )
- Built and fulfilled full marketing plan

Founder/Chief Marketing Officer

Find out detailed information about Caleb Shepherd, Head of Marketing in Alpine, UT

Caleb Shepherd: Head of Marketing in Alpine, UT

Caleb Shepherd

Utah Valley University