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Demand Planning

Strategic Retail Leader | Merchandise & Financial Planning | Fashion, Beauty & Wellness | Growth, Profitability & Innovation

Accounting & Finance

Strategic and data-driven Director of Planning with 13+ years of experience within the fashion and wellness sectors. Proven success managing full P&L ownership and driving over $500M in sales. Adept at optimizing open-to-buy, aligning demand plans with company goals, and leading cross-functional initiatives across e-commerce, wholesale, and retail. Known for building scalable planning tools and consistently improving sell-through, margin, and forecast accuracy in high-growth environments.
Core Knowledge & Competencies:
 Data Analysis,				 	      Sales Forecasting,				 E-commerce Optimization,
 Inventory Management,			      Margin Management,		         Leadership

Member

•	Built the company’s first sales & inventory forecasting tool, mapping SKU-level demand to raw material needs
•	Managed monthly demand plans & receipts for 5 brands with 500+ SKUs, generating $60M in annual revenue
•	Developed & continuously optimized sales reporting, empowering team members to make data-based decisions

Director of Planning

•	Solely responsible for all planning functions for the brand’s $130M annual cost shipments
•	Created forecasting tools and reporting from scratch to manage at a SKU level by month and customer
•	Partnered with purchasing team to reduce out of stocks by 20% through accurate forecasting

•	Spearheaded revenue plans at all milestones from yearly to daily
•	Launched Daily Site Merchandising Calendar, planning all elements including HP, email, SMS, Promo, Product Drops
     o	Forged connection across product & marketing stakeholders to close gap
•	Steered merchandising strategy to boost sales, margin, and sell thru
     o	Yielded +12pt increase to YoY sales trend, +2pts in Margin Rate, and +17pts in Unit Sell Thru
•	Directed bi-monthly P&L management, providing detailed analysis of business drivers & detractors

E-Commerce Manager

•	Developed forecasting tool to manage weekly sales & inventory
•	Customized style and season-level size scales to improve turn

E-Commerce Planner

•	Utilized entrepreneurial spirit, business acumen, and keenness to run all business operations including client relations, marketing, creative direction, and financial planning
•	Served local clientele by providing a personalized experience, specializing in picnic set-ups and photo shoot styling

Owner

•	Strategically planned company's #1 collection & bottoms classification, driving over $25M annually
•	Established and managed sales, margin, and inventory plans utilizing current & historical trends
•	Partnered with merchant, as owner of data and analysis, to drive profitable growth
•	Forecasted items in season, reacting to business opportunities including promotions, receipt adjustments, and marketing strategies
•	Optimized Amazon channel, driving 216% YoY growth, through execution of replenishment orders and assortment management

Product Planner

•	Owned execution and distribution of company wide reporting, including Daily Sales, Inventory, and Event Recaps
•	Developed effective strategies for maximizing inventory turn at the highest margin, at full price or markdown
•	Managed cross functional needs for promotions, including markdown analysis and item-level pricing on 2K items
•	Cultivated and maintained positive relationships with internal teams through constant communication and partnership

Brand Planning Analyst

•	Achieved sales and margin targets for $45M annual multi-category business
•	Steadily increased YoY sales trend throughout 2017, from -10% in Jan to -2% in Dec
•	Leveraged strategic partnerships with top 25 brands, composing 65% of sales, to efficiently maximize growth opportunities
•	Owned planning and execution of 200+ branded and themed promotions per year
•	Negotiated vendor funding, exceeding $1.5M in 2017, more than doubling dept goal

Category Manager

•	Implemented plans to improve inventory productivity through merchandising, pricing, and assortment optimization
•	Sought and executed creative ways to increase sales, turn, and margin
•	Developed best practice standards for merchant organization and led teams in compliance with guidelines and processes

E-commerce Planning Analyst

•	Drove assortment optimization that matched omni market demands
•	Analyzed daily and weekly sales to identify opportunities and liabilities within the business, such as reorder opportunities and RTV candidates
•	Worked closely with vendors to manage markdown cadence, maximizing full price selling and vendor margin
•	Maintained focus on omnichannel consumer, leveraging inventory across channels
•	Partnered with RMMs and store teams to create cohesive and compelling visuals, both online and in store
•	Engaged in competitive research to identify new vendors, trends, and opportunities within marketing and merchandising

Omni Senior Assistant Buyer - Women’s Bridge Collections

•	Proactively drove a $10M annual business in close partnership with Buyer
•	Owned Tibi, Current/Elliott, and Catherine Malandrino businesses, managing all aspects of their profitability
•	Developed and executed site merchandising strategy for the dept  in partnership with cross functional teams
•	Created merchandise assortment and pricing strategy online, ensuring optimal customer experience
•	Responsible for planning online marketing assets such as emails, lookbooks, and HP/LP exposure

Senior Assistant Buyer - Women’s Contemporary Collections

​•Actively contributed to a rapidly growing division with a 2013 sales growth of + 30% LY
•Assembled detailed market prep and selling analysis for vendor appointments
​•Took a lead role in seasonal special projects by securing vendor funding, organizing style outs, and executing follow up tasks with creative and site merchandising teams
​•Utilized vendor relationships and follow up skills to ensure timely delivery of merchandise based on inventory plans and advertising calendars
​•Mentored MAs in the division by providing advice and insight on job responsibilities and business
​•Coached a trainee from the EDP, aiming to positively impact the beginning of her career at Bloomingdale’s

Assistant Buyer - Children’s Apparel and Accessories

•Efficiently coordinated procurement and turn in of up to 200 products per week
•Oversaw Stella approvals to ensure each product was correctly depicted and merchandised online
•Managed accurate purchase order transmissions and UPC matching to make certain all products were live by their designated date
•Generated weekly selling recaps to identify best sellers and key trends within each department
•Actively participated in market appointments to share feedback based on product assortment and past sales performance
•Contributed thoughtful ideas for special projects, site merchandising initiatives, and marketing efforts
•Selected by the Systems Trainer to assist in the training of new Merchandise Assistants

Merchandise Assistant - Intimate Apparel, Sleepwear & Hosiery

Find out detailed information about Callie Shepard, Strategic Retail Leader | Merchandise & Financial Planning | Fashion, Beauty & Wellness | Growth, Profitability & Innovation in Delray Beach, Florida

Callie Shepard: Strategic Retail Leader | Merchandise & Financial Planning | Fashion, Beauty & Wellness | Growth, Profitability & Innovation in Delray Beach, Florida

Callie Shepard: Strategic Retail Leader | Merchandise & Financial Planning | Fashion, Beauty & Wellness | Growth, Profitability & Innovation in Delray Beach, Florida

Callie Shepard

Drexel University

National Academy of Sports Medicine

Orangetheory Fitness

American Heart Association

Drexel University

Foundation for International Education - London