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Sports Marketing Manager

Marketing & Sales

While holding senior marketing roles with some of the world’s most respected brands, I have developed a proven track record in using my experience across the marketing mix to drive business goals.

During my 15+ years in marketing, some of the key attributes I have developed include:
•	The people management skills to build, develop and lead successful teams
•	A capacity to use consumer and market insights to develop a strategic framework for success
•	A unique mix of marketing skills and knowledge. Having worked across sports marketing, PR, advertising, digital marketing, retail marketing, insights and category/ product management
•	The ability to use innovative and outside the box thinking to achieve cut-through
•	The know-how to maximize business impact by driving cross functional collaboration
•	A goal driven outlook in everything I do. Underpinned by a competitive nature, a will to succeed and sense of adventure


Key Responsibilities:     	
•	Driving annual sales and brand targets
•	Leading a team of seven athlete and event marketers
•	Developing annual Business Plans which are informed by consumer and category insights 
•	Creating and implementing unique event concepts. With a focus on developing rich consumer experiences 
•	Maximizing Red Bull events by leveraging all consumer touch points, including branded content, digital channels, ATL, POS and 3rd party media
•	Building an athlete portfolio which reflects Red Bull’s brand personality, provides a vehicle for reaching new consumers and drives sales in a credible way
•	Giving wings to our athletes and their ideas via inspiring activations
•	Acting as an influential player on the Marketing Leadership Team


Key Responsibilities:     	
•	Leading a team of 10 marketing professionals across Australia and New Zealand
•	Using consumer insights to develop a strategic roadmap for the Sports Marketing department
•	Identifying partnership opportunities and negotiating deals with individual athletes, teams and federations
•	Leveraging our partnerships and contractual rights. Working with Brand Communications to promote athletes and teams through events, ATL campaigns, PR activity, digital marketing and trade marketing
•	Managing the Licensed product category, including full P+L responsibility
•	Monitoring performance of our investments through sales data, consumer research and customer feedback
•	As a key component of the management team, shaping the direction of the adidas Pacific business


Head of Sports Marketing

Key Responsibilities:     	
•	Leading and managing a team of nine marketing professionals
•	Developing a strategic outlook for adidas Australia brand communications and implementing this strategy through annual marketing plans
•	Implementation of sell-through driving activity including ATL advertising, events, PR initiatives, digital promotions, trade marketing and technical marketing
•	Playing a key role in the GTM process by delivering integrated sell-in packages aligned with key categories. Presenting these packages at sales launches, pre-lines and customer conference touch points
•	Managing agency relationships
•	Monitoring brand and category performance through consumer research


Consumer Marketing Manager

Key Responsibilities:     	
•	Leading and developing a team of five 
•	Implementing marketing plans for Oakley eyewear, apparel and footwear across Australia and New Zealand
•	Overseeing Oakley brand communications, sports marketing, retail marketing and creative development functions for the region
•	Developing sport and entertainment event concepts and bringing these to life
•	Conducting all media buying for the Oakley business in Australia and New Zealand
•	Liaising with Oakley global on a daily basis to lobby for financial and creative support and to ensure OSP was aligned with global plans


Marketing Manager

Key Responsibilities:     	
•	Devising communications strategy for Oakley in Australia and New Zealand
•	Establishing the OSP Public Relations department
•	Negotiating and buying all media campaigns
•	Liaising with Oakley Global to ensure Australia and New Zealand’s needs were represented in creative development
•	Planning and directing photo shoots
•	Driving closer collaboration between the PR/ advertising department, Sports Marketing, Category Management, Visual Merchandising and Sales to ensure cohesive alignment to business goals 


PR and Advertising Manager

Find out detailed information about Cameron Baranski, Sports Marketing Manager in Chicago, IL

Cameron Baranski: Sports Marketing Manager in Chicago, IL

Cameron Baranski

Deaking University