Cameron Baranski: Sports Marketing Manager in Chicago, IL

Key Responsibilities: • Driving annual sales and brand targets • Leading a team of seven athlete and event marketers • Developing annual Business Plans which are informed by consumer and category insights • Creating and implementing unique event concepts. With a focus on developing rich consumer experiences • Maximizing Red Bull events by leveraging all consumer touch points, including branded content, digital channels, ATL, POS and 3rd party media • Building an athlete portfolio which reflects Red Bull’s brand personality, provides a vehicle for reaching new consumers and drives sales in a credible way • Giving wings to our athletes and their ideas via inspiring activations • Acting as an influential player on the Marketing Leadership Team

Key Responsibilities: • Leading a team of 10 marketing professionals across Australia and New Zealand • Using consumer insights to develop a strategic roadmap for the Sports Marketing department • Identifying partnership opportunities and negotiating deals with individual athletes, teams and federations • Leveraging our partnerships and contractual rights. Working with Brand Communications to promote athletes and teams through events, ATL campaigns, PR activity, digital marketing and trade marketing • Managing the Licensed product category, including full P+L responsibility • Monitoring performance of our investments through sales data, consumer research and customer feedback • As a key component of the management team, shaping the direction of the adidas Pacific business

Key Responsibilities: • Leading and managing a team of nine marketing professionals • Developing a strategic outlook for adidas Australia brand communications and implementing this strategy through annual marketing plans • Implementation of sell-through driving activity including ATL advertising, events, PR initiatives, digital promotions, trade marketing and technical marketing • Playing a key role in the GTM process by delivering integrated sell-in packages aligned with key categories. Presenting these packages at sales launches, pre-lines and customer conference touch points • Managing agency relationships • Monitoring brand and category performance through consumer research

Key Responsibilities: • Leading and developing a team of five • Implementing marketing plans for Oakley eyewear, apparel and footwear across Australia and New Zealand • Overseeing Oakley brand communications, sports marketing, retail marketing and creative development functions for the region • Developing sport and entertainment event concepts and bringing these to life • Conducting all media buying for the Oakley business in Australia and New Zealand • Liaising with Oakley global on a daily basis to lobby for financial and creative support and to ensure OSP was aligned with global plans

Key Responsibilities: • Devising communications strategy for Oakley in Australia and New Zealand • Establishing the OSP Public Relations department • Negotiating and buying all media campaigns • Liaising with Oakley Global to ensure Australia and New Zealand’s needs were represented in creative development • Planning and directing photo shoots • Driving closer collaboration between the PR/ advertising department, Sports Marketing, Category Management, Visual Merchandising and Sales to ensure cohesive alignment to business goals