Cameron Hendrick: in Los Angeles, CA

? Joined at seed stage and scaled rentals from almost 0 to 4,000/mo, securing $17M Series A round ? Oversaw all growth functions: brand positioning, acquisition, retention, creative, website optimization, and analytics ? Led strategy and execution for Paid Social, Paid Search, offline advertising, PR, SEO, Email, and referral program ? Leadership team member reporting to CEO

Los Angeles - website Brands: Spyder, CamelBak, Igloo Coolers, Frye Boots, John Varvatos, rag & bone, 7 for all mankind, Paige Denim, Hudson Jeans, AG Jeans, Joe's Jeans, Juicy Couture + more Senior Director, Acquisition Marketing - (Jan 2016 - Mar 2017) ? Led 15-person growth marketing team spanning paid acquisition, website optimization, and retention ? Oversaw $16M annual media budget across 30+ retailers, driving $200M in GMV ? Owned annual technology budget of $1.2M and decision making for marketing and website optimization providers ? Grew www.thefryecompany.com from $10M to $70M in 2 years - broke $1M in sales on Cyber Monday

Managed team delivering 1 billion+ emails and driving $50M in email revenue annually

Built email program from scratch, growing signups from 0 to 47,000/mo and visits to 580,000/mo across 10 websites

Scoped and executed complex enterprise-level Google Analytics implementations for ecommerce clients

Owned sales and marketing org and personally closed over 1,000 accounts over the phone