Cameron Mcatasney: Sales Manager in San Diego, CA

Based in Singapore Astrica is an LED technology developer that launched its first US operations in Atlanta. Focused on outstanding experience, leadership, and creativity with demonstrated success in fast-paced product management, and product marketing role with customer-focused innovation. • Sold over 8,000 units, totaling 6 million dollars in revenue • Prepared and executed sales presentations to new customers to improve retention and maximize penetration • Built our brand throughout the West Coast by generating leads and executing captivating sales presentations • Used customer knowledge to understand customers' strategic priorities, organization, processes, systems, and business operations • Determine needs, developed and executed an account-specific business plan to facilitate a strong, profitable, and successful partnership.

Developed sales and marketing program for a startup analytical cannabis lab. Maintained a specific business vertical, identifying new prospects and developed strategies to on board new clients. Executed sales plan while developing a new territory, expanding repeat business while continuing to increase revenue. Starting with $0 dollars in revenue was able to on-board 100 new clients resulting an average of 50k per month revenue. Built and maintained relationships with target clients, and drove both compliance and in-process/ R&D samples. Owned revenue, developed, and executed plans to deliver the budget. Worked closely with our Chief Science Officer, Laboratory Director, and operations team to ensure we promoted our value-added expertise and services. Lead and supported sales & marketing initiatives, including trade shows, social media, email, and website. Hired and developed sales/customer service team

Developed a new territory selling analytical testing services. Executed marketing, sales, and operations strategies. Implemented successful sales solicitation activities to secure new business. Generated 40k in sales per month while exceeding all sales quotas. Extensively trained in Metric, coached customers on the Metric process, and ensured that compliance was maintained throughout the entire process. Organized booth presentations for the San Francisco, Sacramento, and Santa Rosa High Times Cup. In addition to the Hall of Flowers and San Francisco CBD beverage expo. Educated potential clients on our lab, process, and testing services. Landed new clients. Maintained up-to-date records of laboratory prospects, leads, and active clients in Pipedrive, across all stages of the customer lifecycle. Created new leads from prospecting efforts while negotiating and closing business

Responsible for driving business results. Traveling within a region making face to face sales calls with area and territory sales managers at strategic customers while enhancing sales opportunities. Building senior level relationships with all key customers in the region and enhances sales opportunities for area and territory sales managers. Performed consultative financial selling to target accounts. Managed/executed/delivered on marketing and sales strategies, revenue expectations, value of wholesale (VOW) penetration and improved time management for respective accounts. Implements and manages a intermediate level of sales analysis vs. results within the region.

Strong emphasis on new business development. Excellent in-depth business analysis of targeted companies. Strategic, solution-based selling, including targeted presentations. Responsible for developing working relationships and lead flow with counterparts in other divisions. Solid computer skills, excellent organizational skills, and the ability to handle several projects concurrently. Effectively present the products/services of the company to current/prospective customers in a way that conveys an image of quality,integrity and superior understanding of the customer needs. Identify prospects, customers, and referral sources by developing strong relationships to ensure attainment of company business goals. Support efforts to consistently grow the base of referral sources. Perform market assessments, competitor analyses, pricing strategies. Draw conclusions from market assessment data on the competitive environment and the company’s strengths, weaknesses, opportunities, and targets.

Analysis of the local and nationwide distribution market. Researching competition on the local and nationwide level. Generating and updating lists of distribution company portfolios. Sending out samples and information on our company history, highlighting projected growth profit.Direct contact with distribution purchasing managers. Exceptionally organized self-starter who is proven to work independently and execute quickly. Unprecedented interpersonal, written, and verbal communication skills. Motivated by connecting with clients, understanding their needs and developing trusted relationships that promote business collaboration and mutual success. Developed and proactively maintain an understanding of distribution businesses, customers and products. Expert in creating innovative power point presentations. Participated in a culture of ongoing learning, collaboration, innovation, creativity, and community engagement. Managed advertising promotions and their respective budgets. Ensured th