Cameron Morrison:

- Johannesburg, South Africa • Expertly led customer-focused digital campaigns from concept 05/2020 - 09/2021 through completion, maximising brand reach, engagement and growth. • Created highly converting retargeting campaigns directed at website visitors and potential customers who initiated checkout. • Devised and implemented SEO strategies for growing rankings organically and amplifying site traffic. • Overall increase in ROAS (6x) and overall increase in ROI was achieved.

- Johannesburg, South Africa • Designed digital marketing strategies based on current marketing 02/2019 - 04/2020 trends, market insights and competitor activity. • Created a wide variety of digital marketing content, including blogs, social media content, videos, presentations and digital adverts. • Created highly converting ad campaigns on Facebook, Instagram and Google with the goal of conversions and increased ROAS