Cameron Morrison:
Cameron Morrison
United States
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Work experience
Primal Scents
Digital Marketing Specialist | 05/2020 - 09/2021
- Johannesburg, South Africa
• Expertly led customer-focused digital campaigns from concept
05/2020 - 09/2021
through completion, maximising brand reach, engagement and growth.
• Created highly converting retargeting campaigns directed at website visitors and potential customers who initiated checkout.
• Devised and implemented SEO strategies for growing rankings organically and amplifying site traffic.
• Overall increase in ROAS (6x) and overall increase in ROI was achieved.
Oh My Furr
Digital Marketing Specialist | 02/2019 - 04/2020
- Johannesburg, South Africa
• Designed digital marketing strategies based on current marketing
02/2019 - 04/2020
trends, market insights and competitor activity.
• Created a wide variety of digital marketing content, including blogs, social media content, videos, presentations and digital
adverts.
• Created highly converting ad campaigns on Facebook, Instagram
and Google with the goal of conversions and increased ROAS
Education history
University of Johannesburg
Bachelor of Business Administration | 2018 - 2022
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