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Manager of Community Affairs and Local Marketing

Marketing & Sales

Specialities: Customer Service, Marketing Strategy, Marketing Plans, Product Management, Event Coordination 
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I’m a results driven marketing coordinator with 7 years of experience in marketing strategy, product management, events and customer service. I currently work as the Manager of Community Affairs and Local Marketing over multiple sites for Armstrong Group of Companies  in West Virginia, Kentucky, and Southern Ohio. In this role, I have focused on product launches, employee training as well as identifying and analyzing business trends. This position demonstrates my ability to successfully design and execute marketing and communication initiatives, manage concurrent projects, and remain organized while managing multiple office sites.

I excel at problem solving, identifying opportunities and integrating marketing campaigns with operational goals. My mission is to help businesses build on existing successes and find new avenues to grow their business whether the growth is accomplished through managing  product and services, gaining new clients or better servicing existing clients.

I earned a Bachelor of Arts degree from Clemson University in Communication concentrating in marketing and organizational communication. I’m enthusiastic about marketing and I am always interested in providing feedback, connecting with colleagues and exploring new opportunities.

- Created local marketing plans 
- Initiated social media pages and created social media guidelines 
- Launched new products and platforms including Online Ordering, Remote Record and TiVo platform
- Handled community outreach and public relations
- Trained and educated staff on new products 
- Analyzed business trends for product offerings and tracked competitive activity
- Identified and defined growth opportunities within mature markets
- Coordinated product demonstrations 
- Hosted local access programs "In The Loop" and "Let's Go!"
- Developed content for social media, company publications, websites and other communication pieces
- Performance Award 2013, Customer Service Award 2012, 2013, 2014

Administered bid and award process for contracts with the US Army Corps of Engineers
Facilitated communication between internal and external customers to provide current information
Handled information dissemination and ensured reporting guidelines were followed
Conducted negotiations to arrive at acceptable level of effort and man hour requirements for projects Learned highly technical information and made it understandable to a variety of internal and external publics Reviewed scope of work for each project to ensure clarity and accuracy

Contract Specialist Student Trainee

Responsible for an annual budget of more than $750,000
Ensured partnership activation with collegiate athletics within DMA
Managed agency for co-op advertising
Implemented employee on-boarding and sales training resulting in increasing ticket average by $2.10 Created “visual menu” to increase customer satisfaction and decrease order fulfillment times
Used metrics to demonstrate value and evaluate effectiveness of marketing efforts
Negotiated rates and terms of contracts for media buys
Tracked coupon codes and sales volume to determine effectiveness of marketing campaigns

Director of Marketing

Achieved top are sales percentage January 2008 at 108%
Applied consultative methods to qualify potential accounts and identify client needs
Consistently exceeded sales goals Utilized demographic information to created targeted media campaigns Built customer loyalty through excellent customer service and developing individual advertising plans Created oral and written presentations to effectively communicate the benefits of radio advertising

Advertising Consultant

Increased brand knowledge by communicating functional benefits to consumers
Prospected to identify sampling opportunities
Developed and implemented sampling campaigns to reach target demographics
Tracked sampling populations to ensure target demographics were reached and to evaluate campaign effectiveness

Mobile Energy Team

Find out detailed information about Candice Finley, Manager of Community Affairs and Local Marketing in South Point, OH

Candice Finley: Manager of Community Affairs and Local Marketing in South Point, OH

Candice Finley