Candice Miller: Marketing Manager in La Jolla, CA
Candice Miller
Marketing Manager
La Jolla | United States
Skills
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Work experience
Star Pediatric Home Care Agency
Marketing Manager | 01/2011 - Current
• Developed and managed social media marketing strategies, branding and name recognition
• Generated leads and closed sales using specified guidelines for affiliate programs
• Email Marketing: Generating Leads & worked along the production team to Create new email content
• Identified territorial demand of services, which resulted in opening up of three additional locations throughout the state
• Created loyalty initiatives and client perception of the Agency
• Generated new business through marketing strategies and participation in local and state government, as well as private procurements.
• Managed PPC Campaigns with Google, Yahoo, Bing, and Facebook
• Analysis of new provider accessibility/eligibility in participation in chosen health care plans as well as local government sponsored programs.
• Management of creative, media, print, digital and PR agencies
• Was instrumental in company's achieving a gross revenue of $21M for fiscal year of 2013, and becoming one of the premier pedi
Star Pediatric Home Care Agency
Marketing Executive /Provider Representative | 06/2009 - 12/2011
• Trained company staff of 3 on using social media tools
• Promoted the overall brand recognition and referral network to an aggressively fast growing pediatric home care service.
• Research and Development of corporation sales.
• Manage all email marketing campaigns
• Manage Social Media
• Coordinated cooperative efforts with clients and affiliates to promote and educate about services provided by the Agency.
• Was instrumental in company's achieving a gross revenue of $10M for fiscal year of 2011
Star Pediatric Home Care Agency
Provider Representative/Marketer | 04/2008 - 05/2009
• One of the first employees of Star Pediatric Home Care agency (Agency), a start up of skilled nursing provider for medically fragile children in their home.
• Was instrumental in obtaining contracts with major insurance companies such as BCBS, Aetna, Oxford, United, as well as Medicaid and other government programs.
• Participated in creation and design of original website, marketing material and brochure.
• Coordinated advertising objectives in various media.
Intela
Affiliate Manager | 07/2005 - 06/2006
• Generated an additional $50,000 monthly through new accounts in both the US and UK.
• Responsible for daily upkeep of existing relationships and reviving inactive accounts.
• Portfolio of clients exceeding 100+. Daily client management of online global media campaign performances.
• Strategically adjusted active placements to deliver ad campaigns for optimal performance and reporting. Liaise with various departments including production, media, RFPs, Operations, Sales and Accounting.
TTI of USA
Recruiting Specialist | 07/2005 - 06/2006
• Branding – Supported redesign of the company’s Image through Logo, Media kits and Presentation materials.
• Solidified bonds between the company and its existing clients through personal communications and deep personal relationships, repeat guidance and hand-holding.
• Contacted potential candidates after screening resumes, interviewed qualified individuals, and matched their skills against job requirements.
• Submitted resumes to clients including a synopsis highlighting the candidates’ skills and career potential; Front Middle, Middle Office, Back Office.
• Scheduled client site interviews with hiring managers, Screened background information and submitted paperwork to background department, Presented offer letters and new hire packets to chosen candidates.