Carina Pedersen: Business Developement and Freelance Writer in Irvine, CA

Proposed, developed and executed blog posts for the R1 blog on thought leadership topics Researched current trends within the industry, applying topical news within all blog posts Drove traffic to the company blog, and established R1 as a leading thought expert in mobile and web data analytics, big data, social sharing, install tracking solutions for publishers and advertisers Used Salesforce to reach out to potential customers and initiated conversations that would lead to future parternships

Compiling detailed weekly reports based on client feedback to corporate, requesting appropriate product needed. Researching industry trends, conducting competitor analyses, and composing PowerPoint presentations on fashion silhouettes to ensure we are receiving the correct product that will effectively drive sales. Training and mentoring all new hires, ensuring all employees of the company are held to the highest standard. Consistently exceeding daily sales goals and achieving top Women’s Department sales every month. Acting selling leader, supervising and communicating with other associates the company’s needs. Building strong customer relationships and brand loyalty through personal interaction and service with clients.

Managing the fashion brand’s social media sites daily and organically facilitating it’s growth with uniquely curated and compelling content, staying true to the brand’s aesthetic and engaging users. Directing public relations and influencer outreach, by prospecting, connecting with and securing brand partnerships and collaborations with reputable and well-known Instagram accounts. Executing growth hacking strategies to generate interest in the brand, managing sales at the online Shopify store. Helping to supervise event planning for launch parties and pop up locations in the United States.

• Monitored industry dialogue daily to identify new and creative ways to insert the brand into conversations through thought leadership initiatives • Generated key deliverables on a daily basis for Dell management and executives i.e. briefing materials, talking points, coverage report write-ups and analysis, research on relevant trends and industry topics, agendas for weekly meetings and pitches for proactive media outreach, and managed projects across 6 different teams • Secured Bylines written by Dell Executives in Tier 1 media outlets such as Forbes and Information Management

• Researched and conceptualized interesting and compelling content for major San Francisco Fashion Magazine • Produced Press Releases (2,470 online hits each) about new events and news within the company • Assisted in planning the Issue Release Party for the Sept. Issue featuring Shark Tank’s Robert Herjavec • Prospected and engaged potential luxury partners and advertisement sales and outbound outreach to press, marketing agencies and fashion retailers, prioritizing and multitasking across multiple activities and projects

• Generated weekly content for the StyleLend Wordpress blog and managed social media accounts; Instagram, Pinterest, Polyvore, Twitter, and pitched bloggers and magazine publications for media coverage in SF • Proactively reached out and spread the company name throughout the USF Campus by collaborating with multiple campus organizations to publicize the start up’s brand and products • Hosted style events bi-monthly to promote branding and products