Carl Steindler: in ladera ranch, CA
Carl Steindler
ladera ranch | United States
Skills
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Interests
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Work experience
Massgenie.com
Business Development & Marketplace Director | 06/2018 - 01/2019
An online marketplace focused on the selling of consumer goods at the lowest prices by relying on social sharing, affiliate marketing, crowd shopping and 1P/3P (first and third party) sellers as the driving forces; 50 staff.
Responsible for the oversight of all new business recruitment, sales strategy and the successful onboarding of clients using API, FTP, CSV (spreadsheet) and/or Manual methods. Charged with generating all sales leads, prospecting and identification programs while simultaneously sourcing compelling and in-demand products to be sold daily. Managed 3 Category Managers, and miscellaneous customer service and IT personnel indirectly.
- Highly successful at targeting specialized business in niche areas.
- Signed a combined total of sellers with a GMV of over $250M annually.
- Expert with e-commerce marketplaces: eBay, Amazon, Walmart, Rakuten, Jet, Groupon, Overstock
- Source compelling products at "best of web" prices from sellers for daily Power Deals.
- Lowered CAC 12% quarterly by continually finding products with the goal of lowering site AOV.
SteinCo.inc
Principal (Operations & E-commerce) | 01/2014 - 05/2018
Established $3M company; a buyer and seller of surplus inventory to wholesale vendors through E-commerce; 5 staff.
Directed all operations-including product inventory procurement, marketing, staffing, sales, and P&L. Instituted inventory control processes and protocols with NetSuite ERP multi-channel solutions and created Shopify company website that drove business. Utilized digital marketing - email, SEO-Google AdWords, analytics, trends, paid social, and CPC strategies, as well as CRM solutions - Salesforce, Zendesk and various B2B promotions. Directed staff of 5.
- Achieved customer satisfaction rate of 99%+ for more than 40K online transactions through Amazon and eBay; well-versed with CMS of many digital-marketplace sales channels including Alibaba and Walmart.com.
- Lowered shipping and logistics costs 5% annually by standardizing warehouse and sourcing processes.
- Slashed refund/return rate by 20% and increased repeat customer rate by 14%.
Hex Brand
PR & Marketing Manager | 05/2010 - 01/2014
A startup producer of consumer electronic related accessories such as bags, backpacks, laptop sleeves, watches, small leather goods, and cellular phone/tablet cases; 15 staff.
In charge of all marketing strategies and public relations programs for go-to-market initiatives surrounding product launches, including media buys and calendar, retail communications, influencer marketing, and trend forecasting. Significantly expanded PR contacts developed from Transworld tenure. Directed production of commercials, catalogs and Lookbooks. Orchestrated on-site events at trade shows, music festivals, and product launch parties. Managed a Marketing Assistant and 3 Graphic Designers.
-- Significant contributor in developing brand from $500K to $8M in sales within 3 years.
? Raised website sales by 15% annually.
-- Launched brand awareness strategies via collaboration with Fashion, Art, Music and Sports communities.
? Obtained unique athlete and celebrity sponsorships that increased brand clout and awareness.
-- Initiated customer driven content through social media hosted contests, sweepstakes, polls, and prizes.
? Increased social media following by 200% annually.
Oakley, Inc.
Social Media Manager | 06/2009 - 05/2010
Manufacturer and marketer of sunglasses and other products; 3.5K employees.
Accountable for developing and launching comprehensive global social media strategy plan which defined outreach programs, SEO tactics, analytical demographics, and other ways to increase brand visibility. Products were targeted to NASCAR, NFL, MLB, NBA, the PGA, Action Sports and the NHL. Monitored and measured social media marketing activities in relation to goals. Collaborated with athletes in communicating social media objectives. Brainstormed with sports marketing/sales teams to develop original content for social media platforms, website, and asset bank.
Directed staff of 1 and numerous interns.
- Increased social media following by more than 300% in less than 6 months.
- Enhanced brand image and created unique ROI objectives through targeted digital marketing campaigns.
TransWorld Media
Associate Photo Editor / SURF Magazine | 03/2006 - 06/2009
A national monthly magazine with 160K+ subscribers; 150 staff.
Charged with creative direction of photos to accompany editorial features. Managed photography budget of $480K. Mentored and guided a staff of 8 photographers and collaborated with 15 to 20 monthly contributors.
- Developed creative themes and acted as an agency in negotiating specialized buyout contracts.
- Accountable for maintenance of photo studio and $100K in equipment.
- Saved tens of thousands of dollars by not having to outsource general studio photography work.