Carl Whitehouse: Senior Advisory Board Member in Portland, OR

As a professional member of the advisory board at MHCC, I help ensure the integrated media, digital product, and commerce offerings are aligned with real-world needs. - Advise Chairperson and faculty on skills needed in the professional environment - Help shape integrated portfolio coursework to provide the highest value skills to students - Advise interns in the professional setting through close collaboration and tandem work

- Focus on operational excellence of a $5B+ digital commerce ecosystem - Revamp the Holiday offense to support a goal of $1B+ for the season, for the first time in Nike history - Drive premium consumer and member experiences through meticulous collaboration with geographic markets, city priorities, and digital product - Work across the full spectrum of the eCommerce portfolio to protect profitability and seamless operations

- Responsible for managing large, cross-functional programs for Nike Direct digital commerce properties (DTC) - Helped lead Nike's agile transformation and adoption of SAFe - Bridged the management from legacy stack capabilities to current cloud-based services and experiences

Drive planning and execution for e-commerce UX strategies, technical production, front-end interface design, systems analysis, scoping and resourcing. - Provide direction on UX/UI strategies, online revenue, e-commerce, data analysis for desktop, tablet and mobile. - Lead in digital production and online brand management to maximize online revenue. - Identify, design and execute strategic vision to improve user experience globally for Nike.com - Identify and measure the goals and KPIs associated with the e-commerce platform - Work with key partners (developers, analytics, SEO/SEM, A/B testing, marketing teams) on implement, test and quantify platform improvements - Define, execute, measure, and interpret ongoing A/B tests

- Serve as lead on the development of successful client relationships in support of campaign executions, on behalf of an advertising agency with significant expertise in digital and social media - Provide a deep understanding of business needs and objectives for assigned global and national account portfolio - Negotiate statements of work (SOW) and retainers (MSA) - Managing financial forecasting, budgets, profit and loss (P&L) statements, and workflow process with support from agency producers. - Collaborate daily with internal planning, strategy, and creative teams to produce strategic recommendations and project deliverables

- Lead all key agency relationships - Oversee all production and growth for key accounts. - Manage and lead remote teams based in Los Angeles, CA and Panama City, Panama

My skills as a strategist and digital solutions architect for clients and internal teams allowed me to be successful with some of the biggest clients in the world. I worked on a consultative level with account planners, creatives, relationship owners, clients, and creative directors, to ensure execution plans are clear and easily integrated across all media.